Could Local Advertisers be the Biggest Winners of the Midterm Elections?
The following is an exclusive guest contributed post shared with MMW by Andy Monfried, CEO of Lotame. Much has been…
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Political Ad Spend Reached New Heights This Year
It’s all over except for the crying (if your preferred candidate didn’t win). Now comes news — as if voters…
Democracy Goes Digital: Spending on Ads is Growing Like Wildfire
Let’s put aside the question of how far democracy has gone down the Madison Avenue hole, and whether that’s a…
FCC Dishing Out Fine in Response to Political Mobile Robocalls
Ahead of the weekend, the Federal Communications Commission confirmed plans to fine Dialing Services, LLC $2.9 million for allegedly making…
Political Marketing Getting Smarter Via Digital, Mobile
As yet another election cycle looms large, Targeted Victory has just debuted something called Victory Events, an online events fundraising…
Why Politicians Need to Consider The Mobile Screen
According to freshly published industry data, the American people are taking a pass on live television in favor of streaming…
Federal Election Commission (FEC) Approves Proposal to use SMS for Political Fundraising: What you need to Know
It was announced last night that the Federal Election Commission (FEC) approved the proposal to use text messaging to raise funds…
Social Media Outs Jose Canseco’s Political Aspirations?
The headline this morning from USA Today says it all: “Jose Canseco: Governor of Massachusetts?” The always controversial former baseball…
Political Pundits Thriving Online, Via Mobile, and Across Social Media
2012 is poised to not only be a big year for politics in light of this fall’s presidential election, this…
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