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April 21, 2018
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All posts by Michael
All posts by Michael
Home
Archive for Michael
Marketing Strategy
1
199
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It’s Time to Demand More of Your Smartphone – and I Don’t Just Mean More Pixels
The following is a guest contributed post by Greg Wester, SVP, Marketing & Business Development, Mobile Posse As the dust...
April 19, 2018
Mobile Advertising
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164
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First Look: Barometric Division of AdTheorent Spun-Out as Separate Business
Media Release: Barometric, MRC-Accredited provider of the industry’s most advanced cross-environment tracking and measurement solution, today announced parent company AdTheorent,...
April 19, 2018
Announcements
0
281
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Beyond Spots & Dots Rolls Out Programmatic Tactics
MMW learned Monday that full-service integrated advertising agency, Beyond Spot & Dots, has launched additional programmatic tactics for small and...
April 17, 2018
Announcements
0
702
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The Unique Battleground of Mobile Fraud
The following is a guest contributed post from David Sendroff, CEO, Forensiq by Impact Ad fraud is an issue known...
April 13, 2018
Announcements
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485
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The Power of Incorporating Seasonality for Creatives
The following is a guest contributed post from Dave Bell, CEO of Gummicube. When you’re searching for the right app...
April 13, 2018
Opinion
2
935
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Follower Fraud: Stopping The Latest Scare In Its Tracks
The following is a guest contributed post from Harvey Schwartz, SVP Talent at WHOSAY. Digital advertising has been plagued by...
April 11, 2018
Mobile Apps
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489
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Augmented Reality App May Help Patients with Parkinson’s
News Release: It’s appropriate that during Parkinson’s Awareness Month, a team of Rice University seniors will show how augmented reality...
April 11, 2018
Mobile Advertising
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605
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First Look: AdColony Receives TAG Certification for Fighting Digital Ad Fraud
MMW learned ahead of the weekend that AdColony has been granted the coveted Certified Against Fraud certification by the Trustworthy...
April 9, 2018
Announcements
6
28627
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mHealth News: The Headlines You Might Have Missed
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been...
April 9, 2018
Marketing Strategy
0
812
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Why Sports Illustrated Is on the Right Track by Integrating AR
The following is a guest contributed post from Tom Farrell, the vice president of marketing for the mobile marketing and...
April 5, 2018
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