All posts by Michael Essany
All posts by Michael Essany
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Partners Launch Industry’s Complete Solution for ‘Smart’ NFC Hang Tags
Chalk it up as an industry first. Ahead of the weekend, MMW learned that Thin Film Electronics ASA — a...
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mHealth News: The Headlines You Might Have Missed
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been...
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Opinion: Stop Blaming Consumers For Terrible Ads
The following is a guest contributed post from Daniel Meehan, Founder & CEO at PadSquad The internet is made for...
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Report: Half of Americans Delete Apps Without Good Customer Support
It’s the effective kiss of death for mobile apps — poor customer service. Helpshift, a company focused on the customer...
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Mobile Marketing: Here’s What Happened This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following...
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RetailMeNot Reveals Retailers’ Hits and Misses in Mobile Marketing
On Wednesday, RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store,...
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Understanding The Power of Geolocation in Marketing
The following is a guest contributed post by Antonio Tomarchio, CEO of Cuebiq. Today, more and more app publishers are...
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The Trust Icon That’s Even More Valuable for Your Mobile Customers
The following is a guest contributed post from Andrew Schydlowsky, CEO of TrackStreet, an Internet brand protection platform. Imagine: A...
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An Open Letter to Brands (and Agency Co-Conspirators)
The following is a guest contributed post by Steve Ellis, CEO of WHOSAY. Dear brand marketers and your agency co-conspirators,...
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Mobile Advertising Fraud Meets its Match in Merger of Tapcore and Airpush
By some estimates, annual losses totaling upwards of $16 billion can now be attributed to ad fraud. But with the...
