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  • Mobile Marketing Watch Mobile Marketing Watch

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  • April 21, 2018
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All posts by Michael

All posts by Michael
  • Home
  • Archive for Michael
  • Marketing Strategy
    1 199 0

    It’s Time to Demand More of Your Smartphone – and I Don’t Just Mean More Pixels

    The following is a guest contributed post by Greg Wester, SVP, Marketing & Business Development, Mobile Posse As the dust...

    April 19, 2018
  • Mobile Advertising
    0 164 0

    First Look: Barometric Division of AdTheorent Spun-Out as Separate Business

    Media Release: Barometric, MRC-Accredited provider of the industry’s most advanced cross-environment tracking and measurement solution, today announced parent company AdTheorent,...

    April 19, 2018
  • Announcements
    0 281 0

    Beyond Spots & Dots Rolls Out Programmatic Tactics

    MMW learned Monday that full-service integrated advertising agency, Beyond Spot & Dots, has launched additional programmatic tactics for small and...

    April 17, 2018
  • Source: Pexels https://www.pexels.com/photo/bag-electronics-girl-hands-359757/
    Announcements
    0 702 0

    The Unique Battleground of Mobile Fraud

    The following is a guest contributed post from David Sendroff, CEO, Forensiq by Impact Ad fraud is an issue known...

    April 13, 2018
  • Announcements
    0 485 0

    The Power of Incorporating Seasonality for Creatives

    The following is a guest contributed post from Dave Bell, CEO of Gummicube. When you’re searching for the right app...

    April 13, 2018
  • Opinion
    2 935 0

    Follower Fraud: Stopping The Latest Scare In Its Tracks

    The following is a guest contributed post from Harvey Schwartz, SVP Talent at WHOSAY. Digital advertising has been plagued by...

    April 11, 2018
  • Mobile Apps
    0 489 0

    Augmented Reality App May Help Patients with Parkinson’s

    News Release: It’s appropriate that during Parkinson’s Awareness Month, a team of Rice University seniors will show how augmented reality...

    April 11, 2018
  • Mobile Advertising
    0 605 0

    First Look: AdColony Receives TAG Certification for Fighting Digital Ad Fraud

    MMW learned ahead of the weekend that AdColony has been granted the coveted Certified Against Fraud certification by the Trustworthy...

    April 9, 2018
  • Announcements
    6 28627 0

    mHealth News: The Headlines You Might Have Missed

    Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been...

    April 9, 2018
  • Marketing Strategy
    0 812 0

    Why Sports Illustrated Is on the Right Track by Integrating AR

    The following is a guest contributed post from Tom Farrell, the vice president of marketing for the mobile marketing and...

    April 5, 2018
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