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Mobile Advertising

  • Mobile Advertising

The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games

EmmaM5 years ago7 months ago7 mins

The following is a guest contributed post from Gareth Noonan, General Manager, Americas at Smaato. When it comes to major…

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  • Mobile Advertising

How Rewarded Video Ads Can Drive In-Game Purchases

michael5 years ago7 months ago8 mins

The following is a guest contributed post by Fernando Saiz, CMO at Tappx. The rewarded video ad format is adored…

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  • Mobile Advertising

Using Agility as an Excuse for Indecisiveness

michael5 years ago7 months ago6 mins

The following is a guest contributed post from Alani Setalsingh, a Mobile Strategist and Business Analyst at Propelics. Agile is…

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  • Mobile Advertising

New Native Video Report Sheds Eye Opening Insight

michael5 years ago7 months ago3 mins

This week, ADYOULIKE — a leading global in-feed native advertising platform — announced the inaugural State of Native Video Report,…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing
  • Opinion

Here’s Why Marketers Aren’t Spending More on Mobile Playable Ads: 5 Common Misconceptions about Playable Ads

michael5 years ago10 mins

The following is a guest contributed post by Alexei Chemenda, CRO for Apps and Managing Director, U.S., Adikteev Mobile users…

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  • Mobile Advertising
  • Opinion

The Tappx Guide to Current and Emergent Mobile Ad Formats

EmmaM5 years ago8 mins

The following is a guest contributed post from Rafael Andrade, Advertiser Business Developer, at Tappx The way in which people…

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  • Mobile Advertising

ironSource Expands Programmatic Marketplace

michael5 years ago3 mins

Leading mobile monetization and marketing company ironSource recently announced the expansion of its in-app programmatic marketplace, which in addition to…

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Mobile Developers: 3 Keys to Picking the Best Header Bidding Partner

EmmaM5 years ago9 mins

The following is a guest contributed post by Pat McCormack, Vice President, Publisher Sales Americas – Oath True in-app header…

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  • Mobile Advertising

Grupo Imagen Inks Exclusive Partnership with H Code Media

ChristaH5 years ago5 mins

H Code Media, a leader in digital advertising for the US Hispanic market, just announced a new exclusive partnership with…

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  • Mobile Advertising

Nielsen Study Confirms Airport Advertising Effectiveness

EmmaM5 years ago2 mins

Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor (CCO), and a subsidiary of iHeartMedia Inc., announced today…

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Editor's Pick

  • FTC Takes Aim at Unscrupulous Mobile App Marketers
  • VIDEO: MMW’s Emergency Webinar for Mobile Marketers
  • mHealth: Mobile Phones May Help Keep High Blood Pressure Under Control
  • mHealth Innovation Brings 24/7 Registered Nurse Access to Mobile Devices
  • mHealth: Government Launches $80K Contest For Best Cancer Prevention Mobile App
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