AOL a “Virgin” in Mobile Marketing?
Just when you thought AOL was officially dying once again, the creative minds behind America’s first ubiquitous internet provider is…
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5 Strategies Brands Haven’t Tapped Yet for Holiday 2018
Even though Black Friday and Cyber Monday are behind us, holiday spending is far from over. In fact, the National…
In-App Mobile Ad Fraud Up 800 Percent
Media Announcement: DoubleVerify (“DV”), the leading independent provider of marketing measurement software and analytics,today announced a partnership with InMobi,a global provider of…
How Flutter Looks Set to Transform Android and iOS App Development
One of the primary concerns of mobile marketers across the world is ensuring that they have the ability to produce…
The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games
The following is a guest contributed post from Gareth Noonan, General Manager, Americas at Smaato. When it comes to major…
Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai
MEDIA ANNOUNCEMENT: As a proud partner of Microsoft, Cheetah Mobile, a leading mobile internet company with a strong global vision,…
How Ready Is Your Mobile Channel for the 2018 Holiday Shopping Season?
By Rafael Lourenco, EVP, ClearSale. Now’s the time to make sure your store’s mobile experience and checkout are ready for…
Speak Human: 8 Conversation Marketing Hacks, Game-Changers
The following is a guest contributed post by By Merilee Kern, MBA. Nobody starts out automatically caring about your products…
Best Casino Games for Console Players
If you’re a seasoned console player, be it Xbox, PlayStation, Switch or PC, chances are you’ll have a certain style…
How Rewarded Video Ads Can Drive In-Game Purchases
The following is a guest contributed post by Fernando Saiz, CMO at Tappx. The rewarded video ad format is adored…
What is the Most Effective Tool in Mobile Marketing?
Back in the old days of marketing, there was really only a limited way of doing things. Having a website…