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Mobile AdvertisingNew Native Video Report Sheds Eye Opening Insight
This week, ADYOULIKE — a leading global in-feed native advertising platform — announced the inaugural State of Native Video Report, a comprehensive research report designed to help advertisers understand how to best leverage native video across all consumer platforms. The report analyzes aggregate data from the ADYOULIKE platform and provides benchmarks, plus key takeaways around...
By Michael2 1145 0 -
Opinion3Vs are Good, But 6Vs Are Better: A New Way of Understanding Big Data
The following is a guest contributed post from Dr. Mona Yousry, Chief Data Scientist, Sabio Mobile. The amount of data that people generate simply by living their lives can be used to tell stories filled with context and insights. This information, combined with digital...
By Michael0 825 0 -
Marketing StrategyePlay Touts Big Shot AR Beta Launch
On Monday, ePlay Digital Inc. announced its official launch for Big Shot Basketball beta will take place in Las Vegas during the 2018 version of NBA Summer League. The new Augmented Reality (AR) mobile game will be available for basketball fans of all ages...
By Michael0 838 0 -
Marketing Strategy7 Mixed Reality Technology Options for Marketers
The following is a guest contributed post by Jason Yim, CEO and Executive Creative Director of Trigger Augmented and mixed reality experiences are powerful tools that can connect consumers to brands and products in meaningful ways. However, in order to achieve that meaningful connection,...
By Michael2 2414 0 -
Marketing StrategyA Marketer’s Guide to Harnessing Micro Mobile Moments
The following is a guest contributed post by Harald Kratel, VP of Global Marketing, Smaato Mobile has fundamentally redefined the marketing landscape in a dramatically short time frame. For the most part, as consumer time spent has shifted to mobile devices, advertising dollars have...
By Emma Martin2 1745 0 -
OpinionOp-Ed: It’s Time to be Proactive with DDoS Protection
The following is a guest contributed post by Ronald Sens, EMEA Director, A10 Networks Since Mirai and its subsequent variants let the genie out of the bottle, DDoS attacks powered by the Internet of Things have become ubiquitous. As more and more IoT devices...
By Michael0 1859 0 -
AnnouncementsWill Mixed Realities Make Mobile Casino Gaming More Appealing
The online casino industry has always been one to embrace change. Ever since the industry was founded on new technology, developers across the sector have been quick to jump on the latest innovations. In fact, many of the leading operators have used innovation as...
By Michael3 1683 0 -
Marketing StrategyConnected Cars: The Opportunity Is Closer Than Marketers Think
The following is a guest contributed post by Keith Petri, Chief Strategy Officer of Screen6 The rise of the connected car has been swift. With most auto manufacturers beginning to offer apps on the in-car dashboard, integrations with voice assistants, and swipe navigation, the...
By Michael2 2650 0 -
Marketing StrategyHere’s Why Marketers Aren’t Spending More on Mobile Playable Ads: 5 Common Misconceptions about Playable Ads
The following is a guest contributed post by Alexei Chemenda, CRO for Apps and Managing Director, U.S., Adikteev Mobile users prefer playable ads to most other ad formats. Yet, as of last year, only 4 percent of advertising budgets were going to playable ads,...
By Michael6 2702 0 -
Marketing StrategyGraphic Designer Spotlight Interview: Dionna Dorsey
Recently, an impressive article on the Printful blog about District of Clothing — an online store launched by 36-year-old graphic designer Dionna Dorsey of Washington, DC. — caught my attention. Dionna’s simple but popular designs are becoming hot commodities. And so I reached out...
By Michael4 2650 0
