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Mobile AdvertisingNew PubMatic Mobile Index Report Shows Header Bidding ‘Thriving’ in Mobile Channels
PubMatic, an automation solutions company, has just announced its findings in its Q2 2017 Quarterly Mobile Index (QMI) report. The report, which identifies trends in mobile advertising, found that header bidding continued to thrive in mobile channels as the format’s monetized impression volume grew at more than twice the rate of desktop year-over-year in Q2...
By Emma Martin0 58 0 -
Mobile AdvertisingSimpli.fi Rolls Out Geo-Conversion Lift Dashboard
Simpli.fi, a programmatic advertising platform, has launched Geo-Conversion Lift, an upgrade to the company’s already industry-leading Geo-Fencing with Conversion Zones solutions. With Geo-Conversion Lift, we’re told that advertisers gain understanding and insights about how their mobile ad campaigns drive incremental foot traffic into physical...
By Emma Martin2 58 0 -
Marketing StrategyPartners Launch Industry’s Complete Solution for ‘Smart’ NFC Hang Tags
Chalk it up as an industry first. Ahead of the weekend, MMW learned that Thin Film Electronics ASA — a global leader in NFC (near field communication) mobile marketing and smart product solutions — has forged a partnership with Charming Trim & Packaging, Inc.,...
By Michael Essany0 52 0 -
AnnouncementsIntelligence Services Group Touts ‘Secure Mobile Communications’ with SaltDNA
Ahead of the weekend, iSG shared a big announcement from its partner, SaltDNA. SaltDNA, a Cybersecurity 500 company and a respected leader in secure mobile communications for the enterprise, now offer further file attachment capabilities on the SaltDesktop application. Having previously been able to...
By Kevin Matthies0 54 0 -
AnnouncementsmHealth News: The Headlines You Might Have Missed
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week. Hospital Visits to be Quicker Thanks to New App, Technology Acuity Link, a technology company that assists hospitals and medical...
By Michael Essany6 15708 0 -
Marketing StrategyOpinion: Stop Blaming Consumers For Terrible Ads
The following is a guest contributed post from Daniel Meehan, Founder & CEO at PadSquad The internet is made for advertisers. Unfortunately, most brands are not taking advantage of this. For example, the majority of ads are still in the same format as they...
By Michael Essany2 388 0 -
Mobile AdvertisingReport: Half of Americans Delete Apps Without Good Customer Support
It’s the effective kiss of death for mobile apps — poor customer service. Helpshift, a company focused on the customer support industry through enterprise-level, in-app customer experiences, today announced the results of a survey conducted by Radius Global Market Research June 12-13, 2017, among...
By Michael Essany0 355 0 -
Mobile LocationMobile Marketing: Here’s What Happened This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Mobile Advertising Fraud Meets its Match in Merger of Tapcore and Airpush By some estimates, annual losses totaling upwards of $16 billion...
By Michael Essany17 22797 0 -
AnnouncementsStrike Social Among Fastest-Growing Advertising & Marketing Companies
Strike Social — now the world’s largest YouTube ad optimization firm and partner in paid social media management for 500+ agencies and brands — ranks No. 17 on Inc. Magazine’s annual list of the 500 fastest-growing private companies in the U.S. With revenue growth...
By Christa Howard0 351 0 -
InfographicsINFOGRAPHIC: Millionaire’s Index Reveals Healthy, Maturing App Economy
A new report from Pollen and its partners at Priori Data dishes details about what is now deemed to be a “very healthy and maturing app economy.” For the first time, the report also calls out the clear emergence of the “torso” of revenues...
By Mike Randazzo0 328 0
