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AnnouncementsYouth Business: New Research Finds Major Spike in Mobile Media Use
Ahead of the weekend, Common Sense announced the release of The Common Sense Census: Media Use by Kids Age Zero to Eight, the third installment in an ongoing series of national surveys tracking the use of media and technology among U.S. children from birth to age 8. Among the key findings is the spike in...
By Kevin Matthies0 179 0 -
Mobile LocationMobile Marketing: Here’s What Happened This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Report: Companies Making $135B Bet on Online Video Marketing According to a new report, the findings to which MMW was privy on...
By Michael Essany17 26042 0 -
AnnouncementsUnacast Continues to Attract Top Location, Proximity Data Leaders
Unacast, the world’s leading platform of location and proximity data and the creators of the Real World Graph, announced ahead of the weekend the addition of three new positions to help strengthen the company’s data partnerships team and focus on brands direct and Fortune...
By Michael Essany0 203 0 -
Mobile AdvertisingVpon Touts Enhancement on Mobile Advertising Platform
MMW learned today that Asia’s leading big data ad technology company, Vpon Big Data Group, is launching its collaboration with multiple hero media and app partners, including New York Times (Simplified Chinese version), Camera360, Qunar, Youdao, Skyyer, OpenRice, Movie Express, and more, to further...
By Christa Howard0 184 0 -
Mobile PaymentsThanks a Million (Times Two): Venmo Trumpets Latest Milestone
Starting this week, Venmo customers can shop on their mobile phone and make purchases at more than two million U.S. retailers via the mobile web. That was the formal announcement from the company shared with MMW on Thursday. Venmo customers can now more easily...
By Emma Martin0 170 0 -
Marketing StrategyReport: Companies Making $135B Bet on Online Video Marketing
According to a new report, the findings to which MMW was privy on Thursday, video is becoming marketers’ tool of choice. In fact, U.S. companies are investing $135 billion this year in online video to market products and services. The research, from Magisto, hailed...
By Michael Essany2 347 0 -
Mobile AppsVertaMedia Launches Holistic Demand Management Platform for Publishers
MMW connected this week with the team at VertaMedia, an award winning global video technology solution provider. The company has just announced the launch of a Holistic Demand Management Platform for publishers. Fueled by increased publisher adoption of the VertaMedia’s video ad technology platform,...
By Kevin Matthies0 278 0 -
Mobile AppsAll Trick, No Treat: Fraudulent Zombie Apps Return to Google Play Store
Just in time for Halloween, zombie apps are back in the Google Play Store. And, this time, it’s all tricks and no treats. Anura, the next generation fraud protection software from eZanga that identifies bots, malware, and human fraud, has announced a re-emergence of...
By Michael Essany0 237 0 -
AnnouncementsCriteo Promotes Mollie Spilman to Chief Operating Officer
Criteo S.A., a leading commerce marketing technology company, announced today the promotion of Mollie Spilman, one of the most respected female executives shaping today’s competitive advertising and commerce marketing landscape, to Chief Operating Officer. We’re told that Spilman joined Criteo in 2014 and leads...
By Emma Martin1 243 0 -
Mobile AdvertisingyellowHEAD Takes Aim at Wasted Mobile Ad Spend
yellowHEAD, a leading provider of holistic mobile marketing solutions that include paid user acquisition (UA), app store optimization (ASO) and search engine optimization (SEO), is rolling out its proprietary technology Alison, which uses machine learning to enable advertisers to predict revenue opportunities. Engineered by...
By Michael Essany0 282 0
