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AnnouncementsFirst Look: Tapjoy Announces Major Growth in Audience Reach
MMW was privy to an advance look at some big news from Tapjoy ahead of the weekend. We can now confirm that the global mobile advertising platform grew to reach about 600 million mobile consumers at the close of Q2. What’s behind the massive reach? It’s primarily driven, we’re told, by massive growth in the...
By Michael Essany1 254 0 -
Marketing StrategyGoing Pro Without Going Broke: 7 Suggestions for Creating High-Quality Live Video
The following is a guest contributed post by Fritz Brumder of Brandlive. Today’s video-centric web puts a premium on experience. When brands record live, consumer-facing events or pre-recorded training videos, there are major demands in terms of keeping audience attention. How do you earn...
By Emma Martin3 262 0
Mobile LocationMobile Marketing: Here’s What Happened This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Merkle Releases Q2 2017 Digital Marketing Report Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the release of its Q2 2017...
By Michael Essany16 20685 0
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Mobile MarketingMobile Boosts Online Video Viewing
According to a new report from Zenith Media, online video viewing is set to jump 20% this year. Zenith’s Online Video Forecasts 2017 suggests that global consumers are poised to spend an average of 47.4 minutes a day viewing videos online this year. That’s up from 39.6 minutes in 2016. “This increase will be driven...
By Emma Martin0 202 0 -
AnnouncementsArtificial Intelligence Workshop Planned for Mobile Payments Conference 2017
Mobile Marketing & Technology Magazine announced ahead of the weekend that McKinsey & Company, a global management consulting firm that serves leading businesses, governments, non-governmental organizations, and not-for-profits, will host an artificial intelligence (AI) workshop at the 2017 Mobile Payments Conference (MPC). The conference...
By Kevin Matthies1 230 0
AnnouncementsLocation Data Driving Marketers Loco
It’s powerful but it can be painful — especially for marketers that can’t leverage it or understand it. We’re speaking, of course, about location data. And eMarketer is out with a new report probing the headaches and challenges surrounding the use of location data....
By Michael Essany0 310 0
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Marketing StrategyA Tweet to Beat the Heat? New Report Reveals Hot Social Media Trend
When temperatures rise, so does the number of people using Twitter to talk about the weather. “For more than a decade, people have used social media to express themselves and inform and engage users across the globe. Now, a new study by Florida State University researchers examines the impact rising temperatures have on Twitter activity,...
By Michael Essany1 327 0 -
Marketing StrategyNew Offering Addresses the Changing Needs, Higher Expectations of Modern Digital Advertisers
MMW can now confirm that Edge 226 — a technology company with a hyper focus on meeting the needs of mobile and video media buyers — has been officially launched. Headquartered in New York, NY and Tel Aviv, Israel and with an Asia-facing office...
By Christa Howard0 288 0
AnnouncementsGSMA Dishes New Details for 2017 “GSMA Mobile World Congress
On Wednesday, the GSMA provided further updates for the upcoming Mobile World Congress Americas. As part of the announcement, we’ve learned about new confirmed keynote speakers, programs and events, as well as additional exhibitors and partners. Mobile World Congress Americas will take place September...
By Michael Essany0 322 0
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NewsAdtegrity Taps Industry Veteran for Chief Revenue Officer
Big shots are always on the move in mobile and across the digital advertising space. And we’re seeing that again this week in the great state of Michigan. Grand Rapids-based media solutions company, Adtegrity, announced that industry veteran, Jonathan Slavin, has joined the executive team as Chief Revenue Officer. According to the official word, Slavin...
By Emma Martin0 272 0
