-
Marketing StrategyHow Ready Is Your Mobile Channel for the 2018 Holiday Shopping Season?
By Rafael Lourenco, EVP, ClearSale. Now’s the time to make sure your store’s mobile experience and checkout are ready for the holidays. Shopify reports that more than half of all Thanksgiving 2017 e-commerce orders came from mobile devices, but cart abandonment is still higher on mobile than desktop. And CNP fraud attempts tend to increase...
By Michael0 58 0 -
Marketing StrategySpeak Human: 8 Conversation Marketing Hacks, Game-Changers
The following is a guest contributed post by By Merilee Kern, MBA. Nobody starts out automatically caring about your products or services. They care about how you can make a difference in their lives. No matter the context, all relationships begin with a “handshake...
By Michael0 54 0 -
Mobile GamingBest Casino Games for Console Players
If you’re a seasoned console player, be it Xbox, PlayStation, Switch or PC, chances are you’ll have a certain style of game that you prefer above all others. Maybe you’re a fan of real-time, online multiplayer games with a strong competitive edge. Perhaps your...
By Michael0 54 0 -
Mobile AdvertisingHow Rewarded Video Ads Can Drive In-Game Purchases
The following is a guest contributed post by Fernando Saiz, CMO at Tappx. The rewarded video ad format is adored by the mobile gaming and advertising worlds. We now finally have an ad format that satisfies the needs of advertisers, publishers and gaming audiences....
By Michael1 1562 0 -
Mobile MarketingWhat is the Most Effective Tool in Mobile Marketing?
Back in the old days of marketing, there was really only a limited way of doing things. Having a website that advertised your products and services was enough to direct potential customers to you. But, as the way consumers moved about online changed –...
By Michael0 1196 0 -
Mobile AdvertisingUsing Agility as an Excuse for Indecisiveness
The following is a guest contributed post from Alani Setalsingh, a Mobile Strategist and Business Analyst at Propelics. Agile is one of the biggest buzzwords in business today. Companies are either starting to utilize Agile methodology as a means to run their businesses or...
By Michael0 1197 0 -
Marketing StrategyOp-Ed: The Changing Face Of Influencer Marketing
The following is a guest contributed post to MMW from Shawn Arora, the founder of LaunchSpark, a Toronto-based explainer video agency with a focus on ROI. The consumption of social media has grown by leaps and bounds over the past decade. Instagram, the mobile social...
By Michael0 1959 0 -
Marketing StrategyCross-Device Isn’t As Adopted As You Think
The following is a guest contributed post by Keith Petri, Chief Strategy Officer, US, at Screen6 Ad tech is struggling to transition to a state of full maturity, and that’s largely due to the continued acceptance of half-truths and inadequate technological shortcuts. As an...
By Michael0 1751 0 -
Marketing StrategyFour Types of Mobile Marketing Campaign You Should Know About
Did you know that the average person spends more time on their smartphone than they do on their desktop? Whether or not this statistic surprises you, what it does do is highlight the importance of mobile marketing to businesses like yours. Indeed, with the...
By Michael1 1887 0 -
AnnouncementsRethinking Native Advertising: Why It’s More Than Another Format
By Dale Lovell, Chief Digital Officer, ADYOULIKE By definition, native advertising is a form of paid media where the advertisement is relevant to the consumer experience, integrated into the surrounding content and is not disruptive. Simply put, native advertisements look and feel like the...
By Michael4 2841 0
