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Marketing StrategyiOS 11 Kickstarts Mobile AR Marketing
The following is a guest contributed post by Vince Cacace, CEO at Vertebrae. The beginning of the era of augmented reality is here, and we have the device in our pocket to thank. When a new technological innovation evolves from the theoretical to the practical, the most common question people ask is, “how do I...
By Emma Martin0 138 0 -
AnnouncementsMMW Exclusive Q&A with Ari and Ben Fox of CEC and Gameacon
Recently, MMW caught up with Ari and Ben Fox, Producers of CEC and Gameacon, at the Casino Esport and Gameacon Conference. Here’s our exclusive chat. MMW: Tell us about CEC/Gameacon and how it all started? Fox Brothers: The “Fox Brothers” started their 20-year relationship...
By Sean Virgen0 106 0 -
Marketing StrategyINFO Releases 3rd Annual CPG Sales Lift Measurement Benchmarks
In case you missed it, earlier this week 4INFO — an identity and engagement solutions company — released its 2017 4INFO CPG Sales Lift Benchmarks to help brand advertisers evaluate and compare the Return on Ad Spend (ROAS) of their mobile ad campaigns. 4INFO’s...
By Michael Essany0 90 0 -
AnnouncementsPioneer Rolls Out After-Ride Data Analysis on Riders’ Smartphones
Pioneer Electronics Inc.’s Cycle Sports Division has just announced what it calls Cyclo-Sphere Mobile — a new iPhone® application created to support cyclists riding with Pioneer’s line of Single Leg and Dual Leg Power Meters. Cyclo-Sphere Mobile app is an extension of Cyclo-Sphere, Pioneer’s...
By Michael Essany0 106 0 -
iOSDeviceBits Customer Support Tech to Help in iOS 11 Downloads
MMW learned today that DeviceBits — a leading artificial intelligence (AI) software company — has some news. The firm, by its own admission, “is all too familiar with iOS releases and the hoards of questions and issues that surround a major release” by Apple....
By Kevin Matthies0 113 0 -
Marketing StrategyOPINION: Use Sophisticated App Install Ads to Create Stronger Customer Relationships
The following is a guest contributed post from Andreas Hassellöf, founder of Ombori Group It has never been a more competitive time for retailers, whether you’re operating in the online space or bricks-and-mortar. With Amazon inexorably growing its user base by the day, it’s...
By Michael Essany0 239 0 -
Mobile MarketingAdjust Announces Coalition Against Ad Fraud
This week, Adjust announced the expansion of its Coalition Against Ad Fraud (CAAF) with a new set of strategic partners and guidelines for entry. According to an email sent to MMW, all CAAF members have contractually undersigned these guidelines in order to participate in...
By Kevin Matthies1 204 0 -
Marketing StrategyNarvar Survey Reveals Early Shifts in Shopper Behavior
According to a new report, the findings of which were shared with MMW this morning, people are exhibiting more complex and varied preferences for how, where and why they communicate with retailers. This is amplified by contrasting preferences between generations in the face of...
By Michael Essany0 199 0 -
AnnouncementsA Healthy Future for Programmatic Marketing
On Tuesday, our sister site MHW learned that The Programmatic Health Council (PHC), a healthcare marketing advocacy organization, has released a glossary created to help clarify programmatic advertising terminology for healthcare marketers. The Programmatic Health Glossary defines commonly used programmatic advertising terms and provides...
By Michael Essany0 235 0 -
Mobile AdvertisingAdvertising Innovator Pandora Rolls Out Video Plus for All Advertisers
On Tuesday, Pandora turned up the volume once again on its growing array of innovative advertising solutions designed to empower brands and engage audiences. The leading music discovery platform has just announced that Video Plus is now available to all advertisers. “The new ad...
By Emma Martin1 296 0
