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Marketing Strategy5 Strategies Brands Haven’t Tapped Yet for Holiday 2018
Even though Black Friday and Cyber Monday are behind us, holiday spending is far from over. In fact, the National Retail Federation expects holiday retail sales in November and December to increase between 4.3 and 4.8 percent over 2017, for a total of $717.45 billion to $720.89 billion. That means there’s still time and money...
By Emma Martin23 45031 0 -
mobileIn-App Mobile Ad Fraud Up 800 Percent
Media Announcement: DoubleVerify (“DV”), the leading independent provider of marketing measurement software and analytics,today announced a partnership with InMobi,a global provider of enterprise platforms for marketers. As part of the partnership, DoubleVerify will provide always-on fraud filtering and measurement for mobile in-app advertising campaigns across the...
By Emma Martin17 34847 0 -
AndroidHow Flutter Looks Set to Transform Android and iOS App Development
One of the primary concerns of mobile marketers across the world is ensuring that they have the ability to produce content and apps that are compatible with a range of platforms. However, their two top priorities are undoubtedly creating items that work on both...
By Emma Martin16 35701 0 -
Mobile AdvertisingThe Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games
The following is a guest contributed post from Gareth Noonan, General Manager, Americas at Smaato. When it comes to major sporting events like the Super Bowl and World Cup, inventory in sports apps is a hot commodity — and rightfully so. These apps represent...
By Emma Martin13 34962 0 -
AnnouncementsCheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai
MEDIA ANNOUNCEMENT: As a proud partner of Microsoft, Cheetah Mobile, a leading mobile internet company with a strong global vision, was honored to participate in Microsoft Shanghai Tech Summit where its vice president Li Liang gave a keynote speech about Cheetah Mobile’s focus on...
By Christa Howard13 33128 0 -
Casino Mobile AppsThe Future for Casino Software Development Is a Roulette in Your Own Living Room
There are perhaps four software companies at the forefront of casino gaming technology in Europe, some of which have managed to transform how mobile users play and interact with online casinos. Who are they and what should we expect next? The list below shows...
By Christa Howard7 33789 0 -
Marketing StrategyHow Ready Is Your Mobile Channel for the 2018 Holiday Shopping Season?
By Rafael Lourenco, EVP, ClearSale. Now’s the time to make sure your store’s mobile experience and checkout are ready for the holidays. Shopify reports that more than half of all Thanksgiving 2017 e-commerce orders came from mobile devices, but cart abandonment is still higher...
By Michael14 34306 0 -
Marketing StrategySpeak Human: 8 Conversation Marketing Hacks, Game-Changers
The following is a guest contributed post by By Merilee Kern, MBA. Nobody starts out automatically caring about your products or services. They care about how you can make a difference in their lives. No matter the context, all relationships begin with a “handshake...
By Michael13 33004 0 -
Mobile GamingBest Casino Games for Console Players
If you’re a seasoned console player, be it Xbox, PlayStation, Switch or PC, chances are you’ll have a certain style of game that you prefer above all others. Maybe you’re a fan of real-time, online multiplayer games with a strong competitive edge. Perhaps your...
By Michael10 33592 0 -
Mobile AdvertisingHow Rewarded Video Ads Can Drive In-Game Purchases
The following is a guest contributed post by Fernando Saiz, CMO at Tappx. The rewarded video ad format is adored by the mobile gaming and advertising worlds. We now finally have an ad format that satisfies the needs of advertisers, publishers and gaming audiences....
By Michael8 31842 0
