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Marketing StrategyHow to Leverage In-Store Data on Facebook to Beat Amazon this Holiday Season
The following is a guest contributed post from Conor Ryan, StitcherAds Co-Founder Amazon continues to dominate online sales during the holiday season. Last year, Amazon’s online sales between Thanksgiving and Cyber Monday totaled 37 percent of all online sales during the five-day period. Amazon has proven highly effective at converting in-store buyers, all without spending marketing...
By Emma Martin2 364 0 -
Mobile LocationMobile Marketing: Here’s What Happened This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. All Eyes and EarSkinz on Augmented Reality as Augmently, Inc. Creates New Sharable AR Packaging According to media release issued this week,...
By Kevin Matthies17 26719 0 -
AnnouncementsTaykey Issues New Report on Programmatic Media Buying
A new report commissioned by real-time data company, Taykey, found that a majority of marketers (88 percent) feel forced to choose between quality or scale when it comes to targeting programmatic inventory. For many, there doesn’t seem to be a systematic approach to managing...
By Michael Essany0 331 0 -
Mobile AdvertisingImmersion, Tencent to Incorporate Haptics into Tencent Super NBA Game
Immersion — a leading developer and licensor of touch feedback technology — announced ahead of the weekend that it has signed a license agreement with Tencent. The agreement allows Tencent to include software components of Immersion’s Haptic Gaming SDK to enhance its new game,...
By Michael Essany0 322 0 -
Marketing StrategyOp-Ed: How to Get a Telemarketing License in Texas
The following is a guest contributed post from Todd Bryant, president and founder of Bryant Surety Bonds. Is a telemarketing company in Texas on your mind? The phone solicitation field is certainly a good choice for a new business endeavor in the Lone Star...
By Michael Essany0 388 0 -
mobileMobile Marketing Data Shows How to be a Dodgers or Astros Fan
With the first matchup between 100-win teams since 1970, fans on both sides are ready for a World Series win. Umbel, the leading first-party data management platform for sports organizations focused on helping teams sell tickets, has pulled data on Dodgers and Astros fans,...
By Michael Essany0 463 0 -
AnnouncementsSharethrough Touts New Integration With Adobe Advertising Cloud
Sharethrough, a leading native supply side platform, announced this week a new integration with Adobe Advertising Cloud, the industry’s first end-to-end platform for managing advertising across traditional TV and digital formats. According to details shared with MMW, this new integration will allow the more...
By Michael Essany0 446 0 -
Augmented RealityAll Eyes and EarSkinz on Augmented Reality as Augmently, Inc. Creates New Sharable AR Packaging
According to media release issued this week, EarSkinz is developing new augmented reality packaging that allows users to download an app offering shareable AR. As an innovative organization that revolutionized comfort, fit, and sound for Apple EarPods and AirPods, it’s the latest offering from...
By Michael Essany7 690 0 -
AnnouncementsL2 Report Reveals ‘Significant Gaps’ in Mobile Content, Marketing for Most Top Brands
This week, digital benchmarking firm L2 Inc released its 5th annual Intelligence Report: Mobile 2017. The L2 report evaluates the mobile competence of 100 consumer brands across Activewear, Auto, Beauty & Hair Care, Big Box, Consumer Electronics, Department Stores, Fashion, Grocery & CPG, and...
By Michael Essany0 458 0 -
TechnologyVertebrae Launches Mobile Web AR Advertising Suite
Vertebrae, the native ad platform for augmented and virtual reality and 360 video, just announced the release of its new mobile Web AR advertising suite. Vertebrae is showcasing the new capabilities via a partnership with Lionsgate to market the upcoming October release of ‘Jigsaw,’...
By Emma Martin0 505 0
