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Marketing StrategySnapchat Adds First Official Lead Generation Creative Partner
Ahead of the weekend, Snapchat announced that Jebbit, an innovative mobile experience and declared data platform, is now an official partner. The first official lead generation Creative Partner, Jebbit :brings the flexibility of a mobile-first experience, combined with robust declared data storage and activation, to any marketing campaign, whether the goal is conversion, lead capture,...
By Emma Martin0 254 0 -
Marketing StrategyeRelevance, Modern Aesthetics Explore The State of Aesthetic Healthcare Marketing 2017
This week, eRelevance Corporation — a leading customer marketing service for small-to medium-size businesses — announced the release of its new study: The State of Aesthetic Healthcare Marketing 2017. The report—based on survey results from more than 100 U.S. aesthetic healthcare practices—includes key insights...
By Michael Essany0 224 0 -
Mobile LocationMobile Marketing: Here’s What Happened This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Advertising Innovator Pandora Rolls Out Video Plus for All Advertisers On Tuesday, Pandora turned up the volume once again on its growing...
By Michael Essany17 25025 0 -
Mobile GamingAdvantech-Innocore Hardware to Elevate Gaming at 2017 G2E Tradeshow
MMW learned ahead of the weekend that Advantech-Innocore, a leader in embedded computing products for the gaming industry, has formally announced its presence at the world’s largest gathering of gaming professionals, the G2E tradeshow, scheduled to take place at the Sands Expo in Las...
By Emma Martin0 181 0 -
Mobile AdvertisingProgrammatic Advertising Innovator Among Best and Brightest in Bay Area
PulsePoint, a global programmatic advertising platform, announced Thursday it has been named one of the San Francisco Bay Area’s Best and Brightest Companies for 2017. The annual list is compiled based on employee assessments of corporate culture, benefits and overall opportunities for professional growth...
By Michael Essany1 240 0 -
Marketing StrategyiOS 11 Kickstarts Mobile AR Marketing
The following is a guest contributed post by Vince Cacace, CEO at Vertebrae. The beginning of the era of augmented reality is here, and we have the device in our pocket to thank. When a new technological innovation evolves from the theoretical to the...
By Emma Martin1 445 0 -
AnnouncementsMMW Exclusive Q&A with Ari and Ben Fox of CEC and Gameacon
Recently, MMW caught up with Ari and Ben Fox, Producers of CEC and Gameacon, at the Casino Esport and Gameacon Conference. Here’s our exclusive chat. MMW: Tell us about CEC/Gameacon and how it all started? Fox Brothers: The “Fox Brothers” started their 20-year relationship...
By Sean Virgen0 326 0 -
Marketing StrategyINFO Releases 3rd Annual CPG Sales Lift Measurement Benchmarks
In case you missed it, earlier this week 4INFO — an identity and engagement solutions company — released its 2017 4INFO CPG Sales Lift Benchmarks to help brand advertisers evaluate and compare the Return on Ad Spend (ROAS) of their mobile ad campaigns. 4INFO’s...
By Michael Essany0 306 0 -
AnnouncementsPioneer Rolls Out After-Ride Data Analysis on Riders’ Smartphones
Pioneer Electronics Inc.’s Cycle Sports Division has just announced what it calls Cyclo-Sphere Mobile — a new iPhone® application created to support cyclists riding with Pioneer’s line of Single Leg and Dual Leg Power Meters. Cyclo-Sphere Mobile app is an extension of Cyclo-Sphere, Pioneer’s...
By Michael Essany0 329 0 -
iOSDeviceBits Customer Support Tech to Help in iOS 11 Downloads
MMW learned today that DeviceBits — a leading artificial intelligence (AI) software company — has some news. The firm, by its own admission, “is all too familiar with iOS releases and the hoards of questions and issues that surround a major release” by Apple....
By Kevin Matthies0 302 0
