Marketing Strategy

Exclusive: Industry Leaders Share Thoughts Ahead of G2E

As September comes to a close and October is only a week away; many professionals from all over the gaming industry will flock to the Global Gaming Expo (G2E) – for those who don’t know – G2E is the international gaming trade show and...

By Sean Virgen September 25, 2017

Mobile Marketing

When it Comes to Reach – Accuracy Counts

The following is a guest contributed post by Keith Petri, Chief Strategy Officer of Screen6. It appears that Facebook has some imaginary friends. That is, according to industry analyst Brian Wieser of Pivotal Research Group, who recently called out Facebook for misleading the market...

By Michael Essany September 25, 2017

Announcements

mHealth News: The Headlines You Might Have Missed

Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week. Stratus Video Opens New Facility to Support Sustained Company Growth On Wednesday, Stratus Video — an industry leader in innovative...

By Michael Essany September 25, 2017

Announcements

G2E 2017: JCM Global to Host Live Esports Tournament

MMW learned ahead of the weekend that JCM Global will host a two-day, live esports tournament during the upcoming Global Gaming Expo in Las Vegas, giving attendees a chance to see and learn more about esports in-person and up-close. “Esports is a global phenomenon...

By Michael Essany September 25, 2017

Marketing Strategy

Gamblit Gaming Brings Game Show Magic into Casinos

Gamblit Gaming, LLC, a leading publisher of real-money and skill-based gaming for land based casinos, has announced a strategic collaboration with Endemol Shine Gaming, part of Endemol Shine Group, the global content creator, producer and distributor behind Deal or No Deal, “to gamblify the...

By Kevin Matthies September 25, 2017

Marketing Strategy

Snapchat Adds First Official Lead Generation Creative Partner

Ahead of the weekend, Snapchat announced that Jebbit, an innovative mobile experience and declared data platform, is now an official partner. The first official lead generation Creative Partner, Jebbit :brings the flexibility of a mobile-first experience, combined with robust declared data storage and activation,...

By Emma Martin September 22, 2017

Marketing Strategy

eRelevance, Modern Aesthetics Explore The State of Aesthetic Healthcare Marketing 2017

This week, eRelevance Corporation — a leading customer marketing service for small-to medium-size businesses — announced the release of its new study: The State of Aesthetic Healthcare Marketing 2017. The report—based on survey results from more than 100 U.S. aesthetic healthcare practices—includes key insights...

By Michael Essany September 22, 2017

Mobile Location

Mobile Marketing: Here’s What Happened This Week

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Advertising Innovator Pandora Rolls Out Video Plus for All Advertisers On Tuesday, Pandora turned up the volume once again on its growing...

By Michael Essany September 22, 2017

Mobile Gaming

Advantech-Innocore Hardware to Elevate Gaming at 2017 G2E Tradeshow

MMW learned ahead of the weekend that Advantech-Innocore, a leader in embedded computing products for the gaming industry, has formally announced its presence at the world’s largest gathering of gaming professionals, the G2E tradeshow, scheduled to take place at the Sands Expo in Las...

By Emma Martin September 22, 2017