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AnnouncementsSpotX, Immersion Bring Scale to Haptic-Responsive Video Advertising
Two of the digital advertising world’s hottest innovators are at it again. MMW learned ahead of the weekend that video ad serving platform SpotX and Immersion Corp. — a leading developer and licensor of haptic technology — have joined forces to bring haptic-responsive video advertising opportunities to market at scale on mobile devices. “By teaming...
By Michael Essany0 327 0 -
Mobile MarketingAre Websites That Collect Visitors’ Email Addresses Too Risky to Trust?
Over 50% of websites collect visitors’ email addresses, creating the possibility of privacy breaches. That’s the opening salvo in a new report announcement from Clutch, a leading research and reviews platform for business services. According to the findings of the latest survey conducted by...
By Mike Randazzo0 275 0
Mobile LocationMobile Marketing: Here’s What Happened This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Factual, Adform Partner to Expand Location Data Access Ahead of the weekend, Factual announced a new partnership with Adform, a leading European-based,...
By Kevin Matthies14 18945 0
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AnnouncementsSessionM Says It’s ‘Capturing the Global Opportunity’ for Customer Engagement
SessionM, a customer engagement platform, announced late last week that it has experienced high demand for its solution since announcing its expansion outside of the United States just over one year ago. “The enterprise brands we serve are global, and there’s incredible opportunity for SessionM to help them scale their customer engagement efforts around the...
By Michael Essany0 256 0 -
Marketing StrategyApple Pay Comes to Leading Restaurant Loyalty Program
Ahead of the weekend, MMW learned that Punchh — a cloud-based technology platform that builds engagement, loyalty and customized experiences in the restaurant industry — announced that Apple Pay users visiting participating restaurants will soon be able to not only pay for their purchases,...
By Emma Martin0 299 0
Marketing StrategyDriving Mobile Results in an Evolving Landscape
The following is a guest contributed post by Steven Wastie, Chief Marketing Officer at Origami Logic. Given the current landscape, it likely comes as no surprise that mobile marketing revenue has continued its explosive growth trajectory for eight record-breaking years, according to a recent...
By Michael Essany2 382 0
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Mobile PaymentsGoogle, MasterCard Execs Inbound for 2017 Mobile Payments Conference
MMW learned today that Mobile Marketing & Technology has just introduced their keynote lineup and other confirmed speakers for the 2017 Mobile Payments Conference (MPC), which takes place August 28 – 30, 2017 at the Swissôtel Chicago. The keynote speaker lineup for this year’s event includes Don Bush, vice president of marketing at Kount; Bill...
By Michael Essany0 296 0 -
Marketing StrategyOPINION: Catch Your Target Audience on YouTube
The following is a guest contributed post by ADSvideo CMO Anton Krivnev. Did you ever think about the quantity of content being watched on YouTube every day? Its volume is tremendous. Youtube users watch nearly 46000 years of content annually, and there are more...
By Kevin Matthies1 310 0
Marketing StrategyCallRail Rolls Out Keyword Spotting Technology within CallScribe
MMW learned Wednesday that CallRail — a popular call analytics provider — has just launched Keyword Spotting, a feature within CallScribe that instantly identifies keywords and phrases within call transcriptions and categorizes calls for automated, detailed analyses of conversations. “Powered by CallRail’s Conversation Intelligence...
By Michael Essany0 281 0
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AnnouncementsUberMedia Touts Vista for a ‘Complete Diagnostic View’ of Your Business
UberMedia, provider of quality mobile data solutions, has just added a critical new component to its mobile location product line with the launch of Vista — a suite of diagnostic intelligence tools for businesses to evaluate their strengths and weaknesses through the lens of real-world foot traffic analysis, shopping patterns, and customer insights. Vista, we’re...
By Michael Essany0 322 0
