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Marketing StrategyDriving Mobile Results in an Evolving Landscape
The following is a guest contributed post by Steven Wastie, Chief Marketing Officer at Origami Logic. Given the current landscape, it likely comes as no surprise that mobile marketing revenue has continued its explosive growth trajectory for eight record-breaking years, according to a recent Interactive Advertising Bureau (IAB) report. And it continues to climb, making...
By Michael Essany0 126 0 -
Mobile PaymentsGoogle, MasterCard Execs Inbound for 2017 Mobile Payments Conference
MMW learned today that Mobile Marketing & Technology has just introduced their keynote lineup and other confirmed speakers for the 2017 Mobile Payments Conference (MPC), which takes place August 28 – 30, 2017 at the Swissôtel Chicago. The keynote speaker lineup for this year’s...
By Michael Essany0 95 0
Marketing StrategyOPINION: Catch Your Target Audience on YouTube
The following is a guest contributed post by ADSvideo CMO Anton Krivnev. Did you ever think about the quantity of content being watched on YouTube every day? Its volume is tremendous. Youtube users watch nearly 46000 years of content annually, and there are more...
By Kevin Matthies0 100 0
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Marketing StrategyCallRail Rolls Out Keyword Spotting Technology within CallScribe
MMW learned Wednesday that CallRail — a popular call analytics provider — has just launched Keyword Spotting, a feature within CallScribe that instantly identifies keywords and phrases within call transcriptions and categorizes calls for automated, detailed analyses of conversations. “Powered by CallRail’s Conversation Intelligence technology, CallScribe is the fastest and easiest way to analyze phone...
By Michael Essany0 93 0 -
AnnouncementsUberMedia Touts Vista for a ‘Complete Diagnostic View’ of Your Business
UberMedia, provider of quality mobile data solutions, has just added a critical new component to its mobile location product line with the launch of Vista — a suite of diagnostic intelligence tools for businesses to evaluate their strengths and weaknesses through the lens of...
By Michael Essany0 125 0
Mobile LocationPhunware Partners, Lotame Helping Marketers Better Target and Convert Mobile Users
Phunware, provider of an application lifecycle management platform that helps brands engage, manage and monetize mobile users, announced Tuesday a new partnership with data management platform Lotame. As a result of the coupling, brands are gaining access to rich data insights to boost targeting...
By Michael Essany0 226 0
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Marketing StrategyWhy the Unbreakable Bond Between Desktop and Mobile is Powering the Industry
The lines between desktop and mobile gaming have gradually been blurred over the last decade and things don’t look as though they’re going to stop anytime soon. In fact, when you break it down, it’s this synergy between desktop and mobile gaming that’s actually driving the industry forward. According to the latest report by Newzoo,...
By Michael Essany0 184 0 -
AnnouncementsOPINION: LaunchSpark Founder Sparks New Ideas for Instagram Marketing
The following is a guest contributed post from Shawn Arora, the founder of LaunchSpark Instagram is a popular and highly engaging social media platform. In just seven years, Instagram has significantly increased its user base in almost all demographic groups, and now helps users...
By Michael Essany0 197 0
AnnouncementsFirst Look: Stackla Expands Machine Learning Technology To Power Personalized Customer Experiences
Machine learning is among the hottest commodities in tech today. Not surprising, the rapid pace of innovation is being harnessed across multiple industries, including the worlds of marketing and customer service. To that end, Stackla — a leading user-generated content (UGC) platform — has...
By Christa Howard1 240 0
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TechnologyWearables Giant Hopes to Shoot and Score in the NBA
Our sister site MHW reported Tuesday that The Minnesota Timberwolves, as part of a series of summer announcements highlighting a new era for the organization, have formalized a new three-year partnership with Fitbit, a leading global wearables brand. According to a provided statement, Fitbit is now the “Official Wearable” and “Official Sleep Tracker” of the...
By Michael Essany0 184 0
