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Marketing StrategyOp-Ed: The Changing Face Of Influencer Marketing
The following is a guest contributed post to MMW from Shawn Arora, the founder of LaunchSpark, a Toronto-based explainer video agency with a focus on ROI. The consumption of social media has grown by leaps and bounds over the past decade. Instagram, the mobile social network that Facebook acquired for one billion dollars in 2012 is...
By Michael0 1145 0 -
Marketing StrategyCross-Device Isn’t As Adopted As You Think
The following is a guest contributed post by Keith Petri, Chief Strategy Officer, US, at Screen6 Ad tech is struggling to transition to a state of full maturity, and that’s largely due to the continued acceptance of half-truths and inadequate technological shortcuts. As an...
By Michael0 971 0 -
Marketing StrategyFour Types of Mobile Marketing Campaign You Should Know About
Did you know that the average person spends more time on their smartphone than they do on their desktop? Whether or not this statistic surprises you, what it does do is highlight the importance of mobile marketing to businesses like yours. Indeed, with the...
By Michael0 1042 0 -
AnnouncementsRethinking Native Advertising: Why It’s More Than Another Format
By Dale Lovell, Chief Digital Officer, ADYOULIKE By definition, native advertising is a form of paid media where the advertisement is relevant to the consumer experience, integrated into the surrounding content and is not disruptive. Simply put, native advertisements look and feel like the...
By Michael4 2129 0 -
AnnouncementsOnline Trading Has Been Cleverly Marketed and Its Popularity is Increasing
It used to be that market trading was limited to a certain type of investor. For most people, the idea of playing the stock market or trading currencies simply wasn’t an option that they even considered. Of those who tried, only around 6% succeeded...
By Michael1 1757 0 -
Mobile AdvertisingNew Native Video Report Sheds Eye Opening Insight
This week, ADYOULIKE — a leading global in-feed native advertising platform — announced the inaugural State of Native Video Report, a comprehensive research report designed to help advertisers understand how to best leverage native video across all consumer platforms. The report analyzes aggregate data...
By Michael3 6810 0 -
Opinion3Vs are Good, But 6Vs Are Better: A New Way of Understanding Big Data
The following is a guest contributed post from Dr. Mona Yousry, Chief Data Scientist, Sabio Mobile. The amount of data that people generate simply by living their lives can be used to tell stories filled with context and insights. This information, combined with digital...
By Michael1 4262 0 -
Marketing StrategyePlay Touts Big Shot AR Beta Launch
On Monday, ePlay Digital Inc. announced its official launch for Big Shot Basketball beta will take place in Las Vegas during the 2018 version of NBA Summer League. The new Augmented Reality (AR) mobile game will be available for basketball fans of all ages...
By Michael3 4353 0 -
Marketing Strategy7 Mixed Reality Technology Options for Marketers
The following is a guest contributed post by Jason Yim, CEO and Executive Creative Director of Trigger Augmented and mixed reality experiences are powerful tools that can connect consumers to brands and products in meaningful ways. However, in order to achieve that meaningful connection,...
By Michael4 5552 0 -
Marketing StrategyA Marketer’s Guide to Harnessing Micro Mobile Moments
The following is a guest contributed post by Harald Kratel, VP of Global Marketing, Smaato Mobile has fundamentally redefined the marketing landscape in a dramatically short time frame. For the most part, as consumer time spent has shifted to mobile devices, advertising dollars have...
By Emma Martin2 4590 0
