Mobile Advertising

Nielsen Study Confirms Airport Advertising Effectiveness

Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor (CCO), and a subsidiary of iHeartMedia Inc., announced today the results of a comprehensive consumer insights study, showing airport advertising offers consumers a great opportunity to absorb and respond to brand messaging. According...

By Emma Martin April 19, 2018

Mobile Advertising

First Look: Barometric Division of AdTheorent Spun-Out as Separate Business

Media Release: Barometric, MRC-Accredited provider of the industry’s most advanced cross-environment tracking and measurement solution, today announced parent company AdTheorent, Inc.’s reorganization of the Barometric division as a separate company. As an independent entity, Barometric is positioned to invest further in its growth and...

By Michael April 19, 2018

Announcements

Yubico Delivers Passwordless Login for Enterprise Authentication on Windows 10 Devices

Yubico — a provider of hardware authentication security keys — has announced that the new Security Key by Yubico supporting FIDO2, will be supported in Windows 10 devices and Microsoft Azure Active Directory (Azure AD). The feature is currently in limited preview for Microsoft...

By Kevin Matthies April 17, 2018

Marketing Strategy

First Look: Ping Identity Announces Participation in the Microsoft Intelligent Security Association

This week, Ping Identity — a leader in Identity Defined Security — announced its participation in the Microsoft Intelligent Security Association, where members can create more integrated solutions for customers that provide greater protection and detect attacks more quickly. This announcement reinforces the long-standing...

By Emma Martin April 17, 2018

Announcements

Beyond Spots & Dots Rolls Out Programmatic Tactics

MMW learned Monday that full-service integrated advertising agency, Beyond Spot & Dots, has launched additional programmatic tactics for small and medium-sized organizations which include CRM targeting, geofencing, geofence retargeting, geoconversion tracking, secondary search retargeting and OTT/CTV. “Beyond Spots & Dots has always been on...

By Michael April 17, 2018

Announcements

The Unique Battleground of Mobile Fraud

The following is a guest contributed post from David Sendroff, CEO, Forensiq by Impact Ad fraud is an issue known to almost every digital advertiser and agency, thanks in large part to industry-wide efforts to educate the buy side and combat the issue. In...

By Michael April 13, 2018

Marketing Strategy

CAKE by Accelerize Rolls Out Data-Driven Attribution Technology

Accelerize and its digital marketing software division CAKE have announced the availability of its Data-Driven Attribution (DDA) modeling and a multi-touch attribution (MTA) scoring system which evaluates the impact of each touchpoint in the customer journey. According to a statement emailed to MMW, leveraging...

By Emma Martin April 13, 2018

Announcements

The Power of Incorporating Seasonality for Creatives

The following is a guest contributed post from Dave Bell, CEO of Gummicube. When you’re searching for the right app in the Apple App Store or the Google Play Store, what are your eyes immediately drawn to? While everyone is different, most can’t help...

By Michael April 13, 2018

Opinion

Follower Fraud: Stopping The Latest Scare In Its Tracks

The following is a guest contributed post from Harvey Schwartz, SVP Talent at WHOSAY. Digital advertising has been plagued by fraud, brand safety and transparency issues for years. These similar issues are appearing to infect influence marketing. Fortunately, I believe that these problems won’t...

By Michael April 11, 2018