-
Marketing StrategyOpinion: Stop Blaming Consumers For Terrible Ads
The following is a guest contributed post from Daniel Meehan, Founder & CEO at PadSquad The internet is made for advertisers. Unfortunately, most brands are not taking advantage of this. For example, the majority of ads are still in the same format as they were 10 years ago: squares and rectangles. It’s no secret that...
By Michael Essany1 54 0 -
Mobile AdvertisingReport: Half of Americans Delete Apps Without Good Customer Support
It’s the effective kiss of death for mobile apps — poor customer service. Helpshift, a company focused on the customer support industry through enterprise-level, in-app customer experiences, today announced the results of a survey conducted by Radius Global Market Research June 12-13, 2017, among...
By Michael Essany0 49 0 -
Mobile LocationMobile Marketing: Here’s What Happened This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Mobile Advertising Fraud Meets its Match in Merger of Tapcore and Airpush By some estimates, annual losses totaling upwards of $16 billion...
By Michael Essany17 22499 0 -
AnnouncementsStrike Social Among Fastest-Growing Advertising & Marketing Companies
Strike Social — now the world’s largest YouTube ad optimization firm and partner in paid social media management for 500+ agencies and brands — ranks No. 17 on Inc. Magazine’s annual list of the 500 fastest-growing private companies in the U.S. With revenue growth...
By Christa Howard0 46 0 -
InfographicsINFOGRAPHIC: Millionaire’s Index Reveals Healthy, Maturing App Economy
A new report from Pollen and its partners at Priori Data dishes details about what is now deemed to be a “very healthy and maturing app economy.” For the first time, the report also calls out the clear emergence of the “torso” of revenues...
By Mike Randazzo0 47 0 -
AnnouncementsRetailMeNot Reveals Retailers’ Hits and Misses in Mobile Marketing
On Wednesday, RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store, shared with MMW the findings of a new study titled “How Retailers Are Adapting to New and Evolving Mobile Marketing.” Two hundred marketing decision-makers...
By Michael Essany0 207 0 -
Marketing StrategyUnderstanding The Power of Geolocation in Marketing
The following is a guest contributed post by Antonio Tomarchio, CEO of Cuebiq. Today, more and more app publishers are harnessing the power of location data. Location data alone is valuable, but when analyzing the location patterns of users overtime, app publishers are given...
By Michael Essany5 2836 0 -
Marketing StrategyironSource Launches Industry-First Ad LTV Prediction Tool
Leading mobile monetization and marketing company ironSource has just announced the launch of Ad LTV Prediction, a feature which enables developers to quantify the ad-based revenue generated by their users. The feature is available to developers using ironSource’s leading mobile ad mediation platform, and...
By Emma Martin0 190 0 -
Mobile MarketingMoosylvania Announces the Top 100 Millennial Brands Over Five Years
Brand Building Agency Moosylvania has just released its 2017 top 100 Millennial Brands report, by averaging 15,000 responses from 2013-2017–top categories include electronics, gadgets, gaming, soft drinks, clothing and cars. According to a statement emailed to MMW, Moosylvania has advocated that the most effective...
By Kevin Matthies0 167 0 -
AnnouncementsPushing Away Paper is the Latest Mobile Move, Vodafone Proves
MMW can now confirm that Vodafone Group, one of the world’s largest telecommunications companies, has selected Haystack for the deployment of digital business cards across Vodafone’s global workforce. The effort, we’re told, effectively reduces the company’s reliance on paper cards. Following an extensive internal...
By Emma Martin0 164 0
