Verizon Digs Itself Deeper With SMS Statement
A day after the news broke that Verizon Wireless was planning to increase the price on outgoing SMS messages, the…
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Verizon SMS Hike: A Lose-Lose-Lose For Carriers, Marketers, Consumers
As if Verizon Wireless hasn’t had enough negative publicity by refusing to grant SMS short codes based on content, the…
Nevermind The Future: Text Is Now!
Editor’s note: The following is a guest post from Jared Reitzin, CEO and founder of mobileStorm. When I started mobileStorm…
The Reluctant Texter
Nielsen Mobile this week released a report saying the average U.S. cellular subscriber sent and received 357 text messages per…
Telus’ Anti-Spam Gesture: Ingenious Move Or PR Ploy?
Canadian texters got up-in-thumbs recently when telecom company Telus Corp. unveiled new pricing that would start charging people without data…
Broadcaster Media Uses SMS To Drive Mobile Site Traffic
The term “mobile marketing” encompasses lots of different technologies and media/message types: SMS. Mobile Internet. Mobile email. And so on….