comScore: U.S. Smartphone Ownership Nears 200 Million

MRC Votes to Grant comScore Accreditation for Media MetrixOn Friday, MMW learned from comScore the latest insights made possible by the company’s MobiLens and Mobile Metrix.

Reporting key trends in the U.S. smartphone industry for December 2015, comScore says the dominance of iOS and Android once again told the whole story while Facebook ranked as the top individual smartphone app.

But the really interesting facts of note involve the smartphone OEM Market Share.

197.4 million people in the U.S. owned smartphones (79.3 percent mobile market penetration) during the three months ending in December.

Apple ranked as the top OEM with 42.9 percent of U.S. smartphone subscribers. Samsung ranked second with 28.4 percent market share (up 0.8 percentage points from September), followed by LG with 9.9 percent (up 0.5 percentage points), Motorola with 5.3 percent (up 0.5 percentage points) and HTC with 3.3 percent.

Android ranked as the top smartphone platform in December with 53.3 percent market share (up 1 percentage point from September), followed by Apple with 42.9 percent, Microsoft with 2.9 percent and BlackBerry with 0.9 percent.

To learn more, check out comScore’s announcement here.