comScore Releases 2016 US Mobile App Report

comscoreMAW was given a sneak peek this past week at a new report from comScore.

The comScore crew has just published its 2016 U.S. Mobile App Report.

The report, available to the public as a complimentary download, provides “detailed data and in-depth insights on the digital access vehicle that now drives the majority of digital media usage in the U.S.”

As for what’s in the report, there’s a treasure trove of goodies, including:

  • The implications of smartphone apps’ growing share of digital media usage time
  • The dynamic between mobile web’s critical role in expanding audience reach and the app’s role in higher user engagement
  • The value of the smartphone home screen, how users interact with it, and other consumer habits on their mobile devices
  • Demographic and behavioral profiling of the app users, including heavy app downloaders
  • Deep dives into some of the largest and fastest growing apps, including Facebook, Snapchat and Pokémon GO
  • The top apps among Millennials, and this age group’s influence in all facets of app behavior

To download The 2016 U.S. Mobile App Report, click here.