The news just keeps getting worse for Zynga. The Farmville maker is no longer the king of Facebook gaming. The new king… is King.
King.com has emerged as the top provider of Facebook games. As of January 2013, King has three of its games ranked in Facebook’s top 10.
Figures from AppData show that King.com’s hit game Candy Crush Saga has overtaken Zynga’s Farmville 2 to become the top game on Facebook, with 9.7 million daily players compared to Farmville’s 8.8 million. The Europe-based King.com currently has 365 employees with offices in London, San Francisco and across Europe.
“In less than 18 months King.com has become the second largest game developer on the Facebook platform with 70 million monthly active users,” says Julien Codorniou, head of European gaming partnerships at Facebook. “Only a few technology companies in the world have reached so many people so quickly.”
A new report from Forbes attributes the growth to the games’ growing availability across multiple platforms and the synchronization feature, which allows a game to be started on one device and then continued or finished on another.