Skip to content
Mobile Marketing Watch

Mobile Marketing Watch

  • Mobile Marketing
    • Mobile Commerce
    • Marketing Strategy
    • Mobile Analytics
    • Mobile Apps
    • Mobile Spam
    • Mobile Payments
  • Advertising
  • Opinion
  • Platforms
    • Android
    • BlackBerry
    • iOS
    • Smartphones
    • Mobile Devices
    • Tablet Devices
  • Resources
    • Infographics
    • News
  • Mobile Retail
  • Social Media
  • Home
  • Mobile Advertising
  • Zynga Gets Thumped on Wall Street in Latest Earnings Report
  • Announcements
  • Mobile Advertising
  • Mobile Devices
  • Mobile Gaming
  • Mobile Marketing
  • Mobile Social
  • News
  • Platforms
  • Technology

Zynga Gets Thumped on Wall Street in Latest Earnings Report

michael11 years ago02 mins

Zynga has replaced Apple this week on the headlines as it pertains to companies bombing in their earnings reports.

The social game services king posted earnings per share of $ .01, which is a gigantic miss when you consider the consensus $.06 earnings estimates. Zynga also showed revenue of $332.5 million, well below $344 million estimates. Net loss was $22.8 million for the second quarter of 2012 compared to net income of $1.4 million for the second quarter of 2011.

The news was perceived to be so negative, that shares of Zynga have since plunged more than 40%.

So what went wrong for Zynga? Competition from Facebook and delays in new game launches are being blamed.

We are lowering our outlook to reflect delays in launching new games, a faster decline in existing web games due in part to a more challenging environment on the Facebook web platform, and reduced expectations for Draw Something.

“The company achieved some significant milestones in the quarter,” said Zinga chief Mark Pincus. “We also faced new short-term challenges which led to a sequential decline in bookings. Despite this, we’re optimistic about the long-term growth prospects on mobile where we have a window of opportunity to drive the same kind of social gaming revolution that we enabled on the web.”

Tagged: facebook Mobile Apps mobile games social media ganes zynga Zynga earnings

Post navigation

Previous: Flurry Confirms Acquisition of Trestle
Next: Millennial Media is Hungry For Mobile Ad Success with Auntie Anne’s Pretzels

Related News

The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games

EmmaM5 years ago7 months ago 0

Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai

ChristaH5 years ago7 months ago 0

How Ready Is Your Mobile Channel for the 2018 Holiday Shopping Season?

michael5 years ago7 months ago 0

Editor's Pick

  • FTC Takes Aim at Unscrupulous Mobile App Marketers
  • VIDEO: MMW’s Emergency Webinar for Mobile Marketers
  • mHealth: Mobile Phones May Help Keep High Blood Pressure Under Control
  • mHealth Innovation Brings 24/7 Registered Nurse Access to Mobile Devices
  • mHealth: Government Launches $80K Contest For Best Cancer Prevention Mobile App
All Rights Reserved 2023. Powered By BlazeThemes.