The folks that gave the world Farmville are very thankful – and not just for the boatloads of cash their creations have generated so far.
As it turns out, Zynga is incredibly grateful for the advancements in and consumer adoption of mobile technologies that allowed their creations to take the digital space by storm.
According to a report today from The Hollywood Reporter, Zynga CFO Dave Wehner says the “majority of bookings and revenue growth is coming from the mobile gaming space, especially the iOS and Android platforms, compared with web gaming.”
And with smartphones increasingly fitted with digital wallets, the social games publisher behind Facebook games like FarmVille and CityVille sees an opportunity to increase its payer penetration among gamers.
“There’s a ton of connected wallets out there, people who are available as potential players and payers,” Wehner said this week. “We’re one, if not the top game player, on smartphones. And yet we have a modest share. So we have a huge opportunity to grow the share in mobile.”