Several days ago, rumors sprouted that Zynga – a hugely popular provider of social game services that attract some 240 million monthly users – was on the verge of making an acquisition.
Today, Zynga confirmed that it has acquired New York-based social game developer OMGPOP, makers of the popular cultural hit mobile game, Draw Something.
Although neither company will address the value of the transaction, the same rumor mill that accurately called the acquisition say the value of the deal is around $200 million.
As a part of the Zynga family, OMGPOP will focus on building new mobile IP and strengthening its existing portfolio of fun and creative social games.
“The OMGPOP team has created a game that’s fun, expressive and engenders real social interaction,” said Mark Pincus, founder and CEO of Zynga. “Draw Something has captured the imagination of millions of people around the world. We love the way they’ve worked playful and relevant culture into their games from Devo to Daft Punk, from Lin to Beckham. We’re honored to have the opportunity to partner with and support such an innovative team of creative inventors.”
“I want to thank our players, our fans, everyone who’s ever drawn something. You’ve made this game into something truly special. Zynga offered us a chance to focus on Draw Something – they know the power of the game and they planned with us how to let it keep rolling in the same fun, irreverent, social way that it has been. That was really important to us,” adds Dan Porter, CEO of OMGPOP. “The game will stay true to you and what you love, and it’s my solemn vow that the magic of Draw Something will not change. I know without a doubt that Zynga is the right partner for OMGPOP. Our new partners at Zynga know how to innovate at scale, and they’re pushing the limits of social with their mobile games. With the added resources we now have, and the deep gaming experience we can draw from, we can’t wait to continue to surprise our users. If you’re a fan, a player of ours, I can’t wait to show you what’s in store – it’s going to be drawsome.”
Pauline
It’s a fun game (wonder how zynga will monetize it?) But there are some improvements I would like to see. The ability to remove players from your list, once you are in a game with some one how do you get out if they keep just writing the word instead of drawing. Also the letters at the bottom of the guessing part should be retractable to make screen grabs easier as people tend to start in the middle of the page and work down. And at the moment it could do with more words, I can guess ‘ladygaga’ before people start drawing – ! Although I’m sure they are adding them.
Zynga Confirms Rumored Acquisition of … – Mobile Marketing Watch | Mobile Marketing Online
[…] of social game services that attract some 240 million monthly users – was on the verge. mobile marketing – Google Blog Search This entry was posted in Sms Marketing and tagged Acquisition, Confirms, Marketing, Mobile, […]