Zeep Media, a growing self-serve SMS solutions provider, has released a new whitepaper aimed at giving insight into the world of SMS advertising. Through its ever-growing network of SMS-based publishers, Zeep Media provides a look into how advertisers are utilizing the network in their marketing efforts.
The company analyzed data from nearly 2.6 million SMS ads placed through its ad network in June 2009, and compiled it to help others in planning their next SMS campaign. The volume of messages combined with the diversity of its SMS content publishers makes the findings a “statistically significant sample of the American SMS market.”
While some statistics revealed in the report are not so surprising, some are- for example, California and Texas are the top two US states in terms of SMS volume, and AT&T – while not the largest US carrier – sends the most SMS messages by far. Of course this is a relatively small sample size, but still gives interesting insight into the state of SMS advertising in the US alone.
The report focuses on two types of SMS ad-formats; teaser-based ads including call-to-actions, and mobile link formats. The report shows that teaser ads are the predominate format in Zeep Media’s sample with 74% of advertisers opting for it over mobile-link formats.
The whitepaper provides an interesting insight from a unique self-serve SMS provider that’s coming on strong in the mobile industry. It should be interesting to see what types of metrics and statistics the company can provide as their ad-network grows, we’ll definitely keep our eyes on it.