Google is gushing about its mobile ad sales. You would be too if yours tripled in only six months.
YouTube Vice President of Sales Lucas Watson tells Bloomberg that the video sharing platform has never before seen mobile ad sales this strong.
“The commercial business has exploded,” Watson said. “It’s a huge part of our business, and we know that’s where it’s headed.”
He added that YouTube is taking steps to make it easier for advertisers to run ads inside the company’s mobile applications, giving them the option to automatically split airtime between mobile devices and the desktop. Marketers may also opt out of multiscreen advertising.
As of this writing, YouTube generates approximately 10 percent of Google’s total annual revenues.
Bloomberg estimates that mobile video ads now drive as much as $350 million in annual sales. But this growth isn’t unique to Google.
Mobile video ad sales across the U.S. are forecasted to reach $2.69 billion in 2017, which would represent a tenfold climb over 2012, eMarketer estimates.