YouTube founders Chad Hurley and Steve Chen are at it again.
On Monday, the men behind YouTube announced yet another acquisition (most recently, they gobbled up Delicious) in an ongoing spending spree that’s hard to top.
The latest purchase is of Tap11.com, a leading real-time business intelligence platform.
“We plan to leverage our Volume algorithm to fully measure the impact of content consumed and shared across the social ecosystem,” Tap11 CTO Braxton Woodham said. “In combination with Delicious.com, we will be able to provide consumers and publishers with deep, relevant insights and recommendations.”
So what’s the goal behind the acquisition? According to Hurley, it’s all about ease of content discovery.
“Our vision is to create the world’s best platform for users to save, share, and discover new content,” said Hurley. “With the acquisition of Tap11, we will be able to provide consumer and enterprise users with powerful tools to publish and analyze their links’ impact in real-time.”
Tap11 works with over 500 major brands, media companies, and agencies. Twitter selected Tap11 as a top 6 app at their Chirp conference, where the judging panel viewed Tap11 as the “Omniture of the real-time web.”
“We’re excited to join Chad and Steve to take Tap11 to the next level,” said Adam Zbar, CEO of Tap11. “With over 1 billion users on the social web and no good tools to systematically archive and analyze this data, there is a massive loss of marketing intelligence.”