YouTube Making VR a Higher Priority

JazzAccording to a new report from VRJournal, YouTube is making a greater effort to entice the interest of VR content creators. This week, the video sharing giant introduced 360-degree live streaming.

“We first launched support for 360-degree videos back in March 2015,” YouTube said in its latest blog post. “From musicians to athletes to brands, creators have done some incredible things with this technology. Now, they’ll be able to do even more to bring fans directly into their world, with 360-degree live streaming.”

For example, check out what YouTube is doing with Coachella.

For fans around the world, YouTube will live stream select artist performances in 360 degrees this weekend.

“Starting today, we’re also launching spatial audio for on-demand YouTube videos,” YouTube says. “Just as watching a concert in 360 degrees can give you an unmatched immersive experience, spatial audio allows you to listen along as you do in real life, where depth, distance, and intensity all play a role.”

To learn more about what YouTube is up to on the VR front, check out their blog here.