YouTube Becomes The Top Dog in Mobile Data Traffic

Google-owned YouTube has reached another milestone in its meteoric rise to mobile supremacy.

On Thursday, Sandvine – a provider of intelligent broadband network solutions – published its latest Internet traffic trends report, entitled “Global Internet Phenomena Report 1H2012.”

The information presented is based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific.

According to the report:

  • YouTube is the largest source of mobile video traffic in every region examined, accounting for as much as 25% of network data and no less than 12%
  • In North America, video and audio streaming make up more than half of mobile data traffic, led by YouTube, Pandora and Netflix
  • Mobile device usage on fixed networks: Home roaming accounts for 9% of total fixed traffic on North America’s household networks
  • Audio and video streaming will exceed 60% of North America’s mobile data by late 2014
  • Click-to-cloud smartphone photo back-up and synchronization will emerge as a significant source of traffic worldwide: the phenomena of the continuous cloud/client connection

“Aggregate reports like our Global Internet Phenomena shed light on the Internet as a whole and inform operators on trends relevant to their business,” said Dave Caputo. “However, the real value for our customers is to take an internal census of data and trends on their own networks. Armed with detailed network data we work with our customers to develop tailored service offerings, traffic policies and usage plans.”

To learn more about Sandvine and its report, click here.