YourAreaCode.com & “Right Now” Advertising

A new company dubbed “YourAreaCode.com,” has launched a new marketing service with what they call “Right Now” marketing tactics that use a combination of mobile-device advertising via SMS as well as advertisements via social media profiles. The service is aimed at the 20-30 something demographic that they say “pay ever decreasing heed to the broadcast …   Read More

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A new company dubbed “YourAreaCode.com,” has launched a new marketing service with what they call “Right Now” marketing tactics that use a combination of mobile-device advertising via SMS as well as advertisements via social media profiles.

The service is aimed at the 20-30 something demographic that they say “pay ever decreasing heed to the broadcast and print media channels.”  The service, while suitable for any industry, allows the bar and restaurant industry in particular to reach the young consumer demographic through cell phones and social networking sites “Right Now.”  Here’s how it works:

The service uses a web-based platform that allows for establishments to send out advance notice of upcoming events- whether it be drink specials, performances, special events, etc., to opt-in user’s cell phones via SMS as well as social media profiles such as Facebook in the form of comments, etc. Â The company can even custom design the widgets for use in social profiles.

The result is an instant advertisement sent to the channels young people respond to the most. Â 94% of users read all SMS messages sent to their phones, and we all know how extremely popular social media is- especially in this demographic.

“Twenty years ago, if advertisers could have combined TV, Radio and Newspaper ads, then given their customer the keys to the station, they would have effectively done what YAC is doing with the most important media today,’’ said YAC CEO Steve Hummel. “Never before has an advertising customer been able to distribute thousands of messages directly to their chosen audience instantly.”

It seems pretty cool, although many SMS platforms aready provide this basic functionality. Â The benefit for this would have to be the social media-based marketing aspects.

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6 comments

  1. Chrome Bar Stool

    I’ve used this service few times. And I got to hand it. It is pretty good. Been using it few times after I started using it first. Cheers

  2. Emmanuel

    I am an employee of this awesome company. Trust me our product is the most unique and most efficient method of marketing for bar owners, as well as offer a really cool social networking site for patrons. Please if you don’t have a profile go and get one @ http://www.yourareacode.com. Utilize the system and it’s functions and you will find out that our community is awesome.

  3. kenneth elder

    Good point about pre-existinf technologies. I’ve had success once drawing a crowd using yahoo SMS messenging.

  4. Amanda Scott

    I am a huge fan of this site. I use it every time I go out. I no longer have to go from bar to bar to figure out where the fun is!!!!

  5. William Buck

    I am a bar owner in Chicago. We have been with YourAreCode, LLC less then 3 months and have been getting nothing but positive feedback from my patrons. Up dating my web site has never been easier along with my myspace, facebook…..all my accounts from one site. I would highly recommend this product. A+

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