YFind Introduces Groundbreaking Shopper Analytics Dashboard

On Monday, indoor positioning company YFind Technologies rolled out an innovative new solution for retail that has plenty of marketers and businesses buzzing today.

How can brick-and-mortar retail store managers get the same kind of detailed insights into the shopping behaviors of their customers that online sites can get from Web analytics, the company asks in a press release this morning?

YFind Technologies claims to have the answer with TheRetailHQ, which is hailed as “a unique, first-of-its-kind shopper analytics dashboard powered by YFind’s patented, highly-accurate indoor positioning system.”

Indoor positioning technologies open up a whole new world of data-based insights into consumer shopping behaviors. Within the store analytics is what makes TheRetailHQ unique. Alternative solutions provide in-store analytics, however, TheRetailHQ accurately pinpoints a shopper’s specific location inside a store.

“Furthermore,” today’s announcement reads, “to achieve this, shoppers are not required to download an app. In other words, TheRetailHQ offers ‘zone level’ tracking, that provides deeper analytics through the use of ‘zone-to-zone’ or ‘section-to-section’ tracking.”

All told, this innovation comes at a great time for the industry.

ABI Research finds that the market for indoor positioning, real-time location analytics and SoLoMo (social-local-mobile applications) in location-based marketing has been growing rapidly and will reach $5 billion by 2018.