As the next strategic step in Yahoo’s image, platform, and services overhaul, the company today unveiled its brand spankin’ new logo.
Following a lengthy build-up to the big reveal, Yahoo unveiled the refreshed logo his morning, presenting a “cleaner and thinner” look with a new sans-serif typeface created by Yahoo.
The logo remains purple and still features all the familiar uppercase letters.
Yahoo posted two flavors of the new look to its Tumblr at midnight on Thursday. One is white text on a purple background, the other purple text on white background. Both have a slight beveled effect, though it’s more noticeable on the purple text. It has already replaced the logo that appears on the top left corner of Yahoo.com.
“We knew we wanted a logo that reflected Yahoo – whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud.,” announced CEO Marissa Mayer, according to CNN.
“We didn’t want to have any straight lines in the logo. Straight lines don’t exist in the human form and are extremely rare in nature, so the human touch in the logo is that all the lines and forms all have at least a slight curve,” Mayer added.
So… what do you think of the new Yahoo logo? Please weigh in with your thoughts or comments below.