Yahoo! Readies Mobile Content Personalization Platform

Feeling the pressure of decreased revenue and an uncomfortably consistent loss of talent, Yahoo! is looking to stir the pot with a new publishing platform for applications that, according to various published reports, would enable users to enjoy personalized content on their mobile phones and tablets.

While Yahoo! has declined formal comment to all major media outlets inquiring about the rumored forthcoming platform, it appears that Yahoo! will unveil the new pet project as soon as next week as the Mobile World Congress in Barcelona, Spain gets underway.

Although Yahoo! hasn’t enjoyed many shining moments of innovation in recent years, the company has experienced considerable success with its personalization efforts, particularly with regard to its homepage tweaks. As a result, Yahoo! is believed to be heavily banking on a major push toward greater personalized content.

According to the New York Times, the rumored Yahoo! platform will “draw from a user’s declared preferences, search items, social media and other sources to find and highlight the most relevant content.”

People familiar with the matter tell the publication that the new platform will be available on Yahoo’s Web site, “but is optimized to work as an app on tablets and smartphones, and especially on Google Android and Apple devices.”

The project, initially dubbed “Deadeye,” has allegedly been a high priority at Yahoo! for months, encompassing the time and talents of more than fifty dedicated engineers.