Yahoo Pushes New Content Marketing Offerings

Ahead of the weekend, Yahoo! announced the launch of Yahoo Storytellers, a full service content marketing studio for brands and agencies. The platform, we’re told, leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo Gemini. According to Yahoo, now marketers can leverage Yahoo Storytellers to successfully develop, distribute and measure premium branded content …   Read More

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tumblr_inline_o954hp3pvT1qhxx5s_500Ahead of the weekend, Yahoo! announced the launch of Yahoo Storytellers, a full service content marketing studio for brands and agencies.

The platform, we’re told, leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo Gemini.

According to Yahoo, now marketers can leverage Yahoo Storytellers to successfully develop, distribute and measure premium branded content that “meets consumers’ high expectations and drives engagement.”

“Content marketing continues to be an area of growth for brands and agencies, but they need a better way to create compelling content that’s informed by data and reaches the right audience. That’s where Yahoo Storytellers comes in,” says Lisa Utzschneider, Chief Revenue Officer at Yahoo. “At Yahoo we’re focused on bringing our users the best content available online across our news, sports, finance and lifestyle verticals, and now we’re helping our advertisers develop branded content that is even more effective and data-driven.”

Yahoo Storytellers offers advertisers a full suite of capabilities to build successful content marketing strategies, including: content consulting services and curriculum-based workshops, development of premium video and a full range of editorial content, influencer activations across social platforms, and partnership extensions.

“As one of the original digital storytellers, Yahoo’s history in identifying opportunities and creating dynamic stories for brands and audiences alike is extraordinary,” says Bonnie Pan, President of Endemol Shine Beyond. “We are thrilled to leverage our expertise as a global production company in partnership with Yahoo to bring relevant stories to the right audiences across Yahoo’s platform.”

To learn more about what Yahoo has to offer, click here.

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