Yahoo Now a Mobile First Company

Yahoo Now a Mobile First CompanyThe term “mobile-first” is fast-becoming a familiar one for some of the world’s largest companies, the latest of which is Yahoo.

This week at the 2014 International Consumer Electronics Show in Las Vegas, Yahoo positioned itself as the next corporate giant to fully embrace its role in the mobile age. Why? It has no choice. More than 50% of all Yahoo visitors are now accessing Yahoo via mobile.

Yahoo capitalized on its keynote spotlight at CES to confirm its growing focus on mobile products, all of which are being positioned as central components of Yahoo’s 2014 growth strategy.

In addition to confirming its acquisition of Aviate, a mobile app management platform, Yahoo outlined a new generation of mobile advertising resources. They include:

  • Tumblr Sponsored Posts now powered by Yahoo Advertising
  • Yahoo Audience Ads — a better way to buy ads targeted to specific audiences
  • Yahoo Ad Manager and Ad Manager Plus — a new buying platform that gives advertisers direct, hands-on access to Yahoo’s advertising products
  • Yahoo Ad Exchange — a new global ad marketplace that provides premium publishers with more visibility and control over advertising on their sites.

“The new Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform,” Yahoo announced. “These products are supported by Yahoo’s data and analytical tools, with insights into the daily digital habits of more than 800 million people worldwide.”