Yahoo is at it again — making another bold move in the realm of mobile communications.
According to an announcement from the prominent Internet company, Yahoo! Inc. is launching Livetext, a new app for one-to-one live video texting on iPhone and Android phones.
Yahoo Livetext exists, the company says, to blend the convenience and ease of texting, with the immediacy and vividness of live video, but without the audio – so you can use it in any context, Yahoo says.
“Every platform shift leads to new forms of communication, driven by our desire to connect and interact in richer ways,” explains Adam Cahan, Senior Vice President of Video, Design, and Emerging Products. “We wanted to create a new way to communicate, blending the simplicity of texting with the emotion and immediacy of live video, to make your experience spontaneous and real.”
Yahoo Livetext is a new way to stay in touch – it’s non-intrusive, quick and real-time – yet also fleeting, just like real-life conversations. Interactions, from a goofy smile, to an eye roll and a sigh, mean ‘Lol’ isn’t needed to ensure the meaning of a text message – as real-time reactions are placed at the center of the conversation.
Beginning today, Yahoo Livetext will be available in the App Store and Google Play Store in the U.S., U.K., and select additional markets around the world.