Adding to a week already replete with major announcements from mobile marketing firms both large and small, Xtify certainly isn’t missing an opportunity to capture some of the broad spotlight emanating from Mobile World Congress. Today the company announced the release of its Geo-Messaging Platform, an online software tool for developers and publishers to push Geo-targeted messages directly to their mobile customers.
Rooted in the company’s obvious faith in the power and potential of geo-target mobile messaging, Xtify’s new platform helps developers of local search and discovery applications to drive prospective customers into a retail store with a message sent only to those who are in the immediate area. Similarly, publishers of travel and restaurant guide applications can distribute “interesting facts and recommendations” to their users in relation to their location at the time.
According to the company’s formal announcement, Xtify’s Geo-Messaging Platform comes with a web-based “Campaign Manager.” In order to create messages for their intended target audience, a Software Development Kit (SDK) is included that can be conveniently integrated into a mobile application to “determine where and when a message should be sent and how it should be displayed.”
“For the first time, mobile application developers and publishers have an effective platform for communicating with their mobile audience beyond the confines of their application,” said Josh Rochlin, CEO of Xtify. “Developers have been dreaming of a solution that remains active, even when the mobile application is not. Developers (and marketers) can now communicate to their customers, with the right message, in the right place, at the right time, to drive the actions they want.”