Xploree Promises to Help Drive App Discovery, Engagement

Xploree Promises to Help Drive App Discovery, EngagementFew challenges confounded app makers and marketers like app discovery and, of course, app engagement.

Promising to help on both fronts, the Xploree solution from KeyPoint Technologies is getting ample attention this week.

“Based on its recent analysis of the mobile marketing market, Frost & Sullivan recognizes KeyPoint Technologies with the 2015 North America Frost & Sullivan Award for New Product Innovation,” a statement provided to MMW reads. “KeyPoint Technologies has successfully plugged the gaps in conventional mobile marketing with its next-generation mobile solution, Xploree.”

The platform in question, we’re told, offers a “winning” approach to mobile marketing. How so? The approach is based on capturing user’s intent at a particular moment, and delivering highly relevant content and messages in a non-interruptive, simple and engaging manner.

“KeyPoint Technologies has done a remarkably good job of understanding brands and users needs in the mobile marketing industry and developing an innovative new product to address those needs. Its Xploree Product is uniquely positioned for sustained success because it addresses the core issues that marketers care about—quality, features, and business impact,” says Frost & Sullivan Global President and Managing Partner Krishna Srinivasan.