wywy, a TV syncing advertising and analytics solution, is in business with AppsFlyer, a mobile advertising attribution and analytics platform.
The two companies, we’re told, have formed a strategic partnership to enable app companies “to directly measure the impact their TV advertisements have on app installs in real time.”
Here’s how it works.
The new agreement will seamlessly integrate wywy’s real-time TV ad detection data into Appsflyer’s TV attribution tool, creating accurate real-time insights into a TV campaign’s effectiveness.
According to a provided statement, connecting TV and app marketing “is a major move forward for advertisers,” particularly, as the company explains, when you consider that 48 percent of viewers worldwide engage in another digital activity while watching TV.
“App companies have embraced TV advertising, but to date there hasn’t been a reliable way to attribute a television ad’s effect on app downloads accurately and in real time,” said Dr. Andreas Schroeter, wywy’s COO and co-founder. “With currently available TV measurement tools, the correct attribution of app downloads is especially hard. This new partnership will leap-frog our clients to another level and can produce tremendous cost-savings within their TV advertising budgets.”