On Sunday evening, World Wrestling Entertainment presented WrestleMania 29 to a global viewing audience that helped make the event the biggest social media success in company history.
With dozens of WWE-related terms trending globally over the curse of the evening on Twitter (not to mention millions of related tweets, Facebook posts, and social media comments) the impact of WrestleMania 29 on social media was undeniable.
Information presented by the WWE Social Media Command Center on hootsuite offers a solid look today at the WWE’s success over the weekend.
On Monday morning, WWE also announced that WrestleMania 29 became the highest grossing live event in its history and broke the record for MetLife Stadium’s highest grossing entertainment event.
WWE’s annual pop-culture extravaganza grossed $12.3 million, as 80,676 fans from all 50 states and 34 countries converged on MetLife Stadium in East Rutherford, NJ.
The event is broadcast around the world on pay-per-view in more than 100 countries and 20 languages.
The previous MetLife Stadium record for an entertainment event’s gross revenue was a U2 concert on July 20, 2011, which grossed $8.9 million.
This is the fourth consecutive year that WWE broke the host venue’s record for the highest-grossing entertainment event.
“On behalf of the great state of New Jersey, I want to thank all of the fans that came from around the world to beautiful MetLife Stadium for WrestleMania 29,” said New Jersey Governor Chris Christie. “WWE put on a show like no other and electrified the capacity crowd.”