Woz Wonders When Apple’s Next Big Innovation Will Come

Steve Wozniak, the man who co-founded Apple with Steve Jobs in 1976, is worried about the iconic Mac maker.

Speaking with Bloomberg this week, Wozniak says it’s about time for Apple to release another groundbreaking product.

“Apple is really good at setting a standard with a new device,” Woz admitted. “Apple still has its halo in that regard.”

But that may change if Apple continues to refresh its current products without boldly venturing into new product categories.

Following Jobs’s death in 2011, Apple has delivered upgrades and variations of devices including its iPad and iPhone, while coming under increasing pressure from rivals including Samsung Electronics Co. As shares have slumped 34 percent since a September peak, Chief Executive Officer Tim Cook faces calls for revolutionary new machines that will prop up profitability.

“We used to have these ads, I’m a Mac and I’m a PC, and the Mac was always the cool guy,” Wozniak says. “And ouch, it’s painful, because we kind of are losing that.”

Do you agree that Apple is at risk of losing its “cool”?