Woz: Tim Cook Belongs at Apple's Core

Woz Tim Cook Belongs at Apple's CoreFacing a consistent barrage of claims that he hasn’t innovated at a healthy enough pace for the company, some critics contend that the time for Apple CEO Tim Cook to go has come.

Others, however, including Apple co-founder Steve Wozniak, say that Steve Jobs’ predecessor had done an excellent job contending with the enormous challenges of the day.

According to “the other Steve,” the reason we haven’t yet detected Cook’s penchant for innovation is because Cook – like Jobs – prefers to operate below radar.

“We haven’t seen what new categories of products are being developed secretly,” Wozniak says. “Who knows what’s going on in the company. But we have had stiff competition in the smartphones arena. Unfortunately, a lot of other companies came up with great products. But look at who is number one as far as sales, profits and company valuation are concerned. Tim Cook is a hard worker and he is very good at execution. I don’t know him too closely. But, I’m willing to wait for a longer time.”

Wozniak also still doesn’t believe that the death of Steve Jobs represents an end of the “magic” for Apple.

“It’s a sort of looking back thing,” Woz explains. “If Jobs had lived, would Apple be better or worse than what it is now, I think, nobody can look back and say if the company had made different decisions, it would have great. But what you got to say is how we can be constructive on the path that will get the best for Apple.”