Wowza! Could Live Mobile Broadcasting Be the Next Big Thing?

indexMobile is now the market. All anyone needs as evidence is the flurry of new ideas, technologies, and strategies on display at Mobile World Congress 2016.

One new option is mobile live broadcasting.

“Are you leveraging mobile live video streaming to expand your reach and further engage with your customers/users?” asks Carlos Perez, chief revenue officer at Wowza.

Perez, who has more than 20 years of experience in video and technology in business development, product management, and marketing, thinks it’s an option well worth considering.

“From Periscope to G9MD (both built on Wowza technology), and to aerial reconnaissance via drones, live sporting events, insurance claim damage reporting, crime-fighting citizen-journalism apps, and so much more, the opportunities and uses of live broadcasting from mobile devices have moved from the new and different to the mainstream and even into legitimate business applications,” notes Perez. “If organizations want to capitalize on this they need to move quickly and utilize proven technology to fully leverage mobile live video streaming capabilities.”

For its part, Wowza delivers a seamless, integrated, end-to-end solution with its new Wowza GoCoder SDK product.

“The Wowza GoCoder SDK (software development kit) provides the ultimate flexibility for the easy creation and seamless integration of live video streaming functionality for a truly customized and branded app experience,” explains Perez. “Direct integration with Wowza Streaming Engine software and the Wowza Streaming Cloud online service provides a true end-to-end mobile broadcasting solution that enables organizations to benefit from significantly faster speed to market, lower development costs, proven technology, and unlimited scalability.”

Wowza has been the leader in live video and audio streaming technology for more than a decade, with approximately 19,000 customers in more than 170 countries.