This week, IDC released new information about the smartwatch industry and its ongoing decline.
Despite the rapid adoption of smartwatch devices globally in recent years, this wearables market is reeling from a big drop.
The worldwide smartwatch market experienced a round of growing pains in the third quarter of 2016 (3Q16), this week’s report explains, “resulting in a year-over-year decline in shipment volumes.”
According to data from the International Data Corporation, (IDC) Worldwide Quarterly Wearable Device Tracker, total smartwatch volumes reached 2.7 million units shipped in 3Q16, a decrease of 51.6% from the 5.6 million units shipped in 3Q15.
“Although the decline is significant, it is worth noting that 3Q15 was the first time Apple’s Watch had widespread retail availablity after a limited online launch,” IDC explains. “Meanwhile, the second generation Apple Watch was only available in the last two weeks of 3Q16.”