Will the Superbowl have decent mobile this year?

As the 2009 Super Bowl approaches I get ready to watch the one TV experience where I watch for the commercials and go to the bathroom during the actual content. I am not a sports fan and truly could care less about the game itself....

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As the 2009 Super Bowl approaches I get ready to watch the one TV experience where I watch for the commercials and go to the bathroom during the actual content. I am not a sports fan and truly could care less about the game itself. But I am an avid Superbowl commercial fan. Seeing the latest and greatest campaigns in the highest cost venue is so exciting.

This year I plan to watch the game with my trusty Treo by my side ready to participate in dozens of mobile-focused campaigns. I plan to text in to every campaign and jump right onto every mobile site that is offered. Hopefully, this year I actually get to do that.

You see last year I was ready for the same thing, but my phone just sat there. It was an entirely un-mobile Superbowl last year and I was disappointed.

Maybe the Blumo offer of a free mobile marketing campaign will spark enough interest. Or maybe the advertisers will see that spending millions of dollars for 30 seconds of brand awareness without a direct response mechanism is quite silly.

I guess we’ll see. Join me on Superbowl Sunday on Twitter to discuss the ads as they happen. Let’s use #sb09ads.

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3 comments

  1. Michael Barron

    Hi Kim,

    Air2Web has partnered up with Johnsonville Sausage to do a Super Bowl mobile marketing campaign. It will run for 4 weeks starting January 11. The users are asked to text FOOTBALL to 48775 to enter the sweepstakes for various prizes for tailgating and even the beloved brats/sausages. It is set to be on 20+ radio stations along with in-venue marketing, etc… I am not sure of the plan for TV.

    I am with you too i am hoping to be able to participate in a handful of mobile campaigns.

  2. Tamara Gruber

    Kim,
    I’m with you and looking forward to it! Let’s spread the word on Twitter to join the Superbowl ad discussion.

  3. Dale Larson

    Kim:

    I’m with you, love watching the ads, and hope that they’ll not only use mobile, but will do something fun and engaging and interesting with it.

    You might have missed it because it was so short, but there was at least one mobile commercial last year! A 10 second spot for United Way allowed mobile dontations via SMS. Here’s my writeup on the program, including details on how much money they raised:

    http://dalelarson.com/2008/05/mobile-charity-the-10k-superbowl-ad.html

    Since carriers have finally allowed pSMS without revshare for this purpose, Mobile giving is starting to take off. More than one hundred non-profits are now participating in programs like this in the US.

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