Will Jelly Be a Jam or a Joke on Mobile?

Will Jelly Be a Jam or a Joke on MobileLast year, the mobile world began buzzing about the ultra-secretive new venture by Twitter visionary Biz Stone.

All we knew was that Stone was working on an enterprise called Jelly. No other details were confirmed, however, and we spent much of the last year wondering what Jelly was all about.

Well, now we have our answer.

This week, Stone officially launched Jelly – a mobile app for iOS and Android that serves as an image-centric Q&A platform for socially connected mobile users.

“Using Jelly is kinda like using a conventional search engine in that you ask it stuff and it returns answers,” a blog entry on the Jelly website explains. “But, that’s where the similarities end.”

Jelly is designed to search the group mind of your social networks—and what goes around, comes around. You may find yourself answering questions as well as asking. You can help friends, or friends-of-friends with their questions and grow your collection of thank you cards. It feels good to help.

“No matter how sophisticated our algorithms become, they are still no match for the experience, inventiveness, and creativity of the human mind,” the post continues. “Jelly is a new way to search and something more–it makes helping other people easy and fun. We hope you find Jelly as useful and rewarding as we do.”

So… are you disappointed to learn that Jelly provides such a rudimentary service? Or is there beauty in Jelly’s practical simplicity?

You be the judge.