Wiley Announces New Fall 2016 Titles for Sales, Marketing Skill Sharpening

John-Wiley-and-Sons-logoThis week, the team at Wiley shared with MMW a host of new titles for Fall 2016 in the sales and marketing category.

For MMW’s convenience, they highlighted a few of the books for us to share below.

So if you’re looking for a few good reads to sharpen your sales and marketing skills this fall, check out the latest offerings from Wiley.

Brand Admiration: Building A Business People Love

By C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich, Foreword by Allen M. Weiss

ISBN: 978-1-119-30806-5 / 288 pages

Publication Date:  October 2016

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth.

Click here for additional information.


Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences

By Eric Berridge

ISBN: 978-1-119-32603-8 / 272 pages

Publication Date:  October 2016

Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been hailed as a game-changer, but a recent IDC report shows that it accounts for less than three percent of total IT spending; why are so many companies neglecting such an enormous asset? This book provides a high-level overview of how the cloud can give you a competitive advantage. You’ll learn how to integrate cloud technology into sound customer experience strategy to achieve unprecedented levels of success. More than just a state-of-the-field assessment, this book offers a set of concrete actions you can take today to leverage cloud computing into technical innovation and better business outcomes at all levels of your organization. You’ll examine the many factors that influence the customer experience, and emerge with the insight to fine-tune your approach using the power of the cloud.  Click here for more information.


Social Selling Mastery

By Jamie Shanks

ISBN: 978-1-119-28073-6 / 224 pages

Publication Date:  Available Now

Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today’s customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they’re conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you’ll learn the techniques that will change your entire approach to the buyer.  Click here for additional information.


Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth

By Tracy Eiler, Andrea Austin

ISBN: 978-1-119-29175-6 / 224 pages

Publication Date:  Available Now

Aligned to Achieve puts sales and marketing on the same page, creating revenue ‘dream team’ that will drive your organization to new heights. Smart, practical explanations, case studies, and tips guide you toward action over theory, and dozens of examples illustrate the tangible effects of these changes in action at business-to-business companies. Written by sales and marketing executives who have made alignment work, this book is directed toward practitioners and leaders seeking to crack the code of sales and marketing alignment. Contributions by industry thought leaders and B2B executives provide fresh perspective and nuanced direction, while thoughtful, strategic, and well-supported guidance throughout helps you remove the obstacles standing in the way of your organization’s financial and strategic goals.  Click here for additional information.