WideOrbit Inc., a leading provider of advertising management software for media companies, is showcasing its expanded platform for managing media company operations at the 2015 NAB Show.
The NAB Show, taking place at the Las Vegas Convention Center this week, brings together hundreds of cutting edge digital companies and suppliers.
WideOrbit is anticipating a good reception for its recent work in this arena. The company has spent a decade and a half fine-tuning and improving its wares, as well as invested more than $50 million in recent acquisitions of digital advertising technology companies.
What will the company showcase?
“WideOrbit’s robust multi-channel multimedia platform enables effective and profitable management of linear and digital advertising, and features the media industry’s premiere solution for yield optimization across linear and digital programmatic sales,” according to a company news release. “(Our) platform is designed to enable media companies to adopt a single solution and unified interface for managing every aspect of advertising operations – ranging from sales and traffic to program management and business intelligence – regardless of media type or selling method.”
WideOrbit claims more than 3,000 stations, including more than 70 percent of U.S. television stations (as well as a third of the top ad supported cable networks) now use its products.
“$30 billion in annual advertising spend is managed with WideOrbit’s software, making WideOrbit the industry’s preferred sell-side processer of premium advertising,” notes the firm.
Since appearing at the NAB Show a year ago, the company has added “WO Programmatic,” the first sell-side exchange for automating local broadcast TV, digital radio and digital display transactions; “WO Digital Hub” which enables seamless integration of linear and digital ad sales operations; and “WO Media Sales” (v.6.8) which seamlessly connects sales team activities and traffic systems.
Showcasing these and other offerings — including WO Streaming and WO Analytics — will be on the show agenda.
“Everything we do at WideOrbit is based on one fundamental principle: make it easy for our customers to make money and run their business,” said Eric R. Mathewson, Founder and CEO, WideOrbit. “There’s no question that the media business is evolving quickly. Audiences are consuming media in new ways on new devices, making a broadcaster’s cross-media capabilities critical to maximizing revenue. WideOrbit’s primary mission on behalf of our clients is to anticipate these changes and deliver technology that makes it painless to maximize revenue, reduce costs, fully value audiences and anticipate advertiser demands.”