Why Twitter Can Help Solve America’s Unemployment Problem

On the eve of tomorrow’s latest unemployment report, it remains no secret that millions of Americans continue to struggle in their quest to find a job. To that end, Twitter is proving a driving force behind the role social media can play in helping connect the unemployed with employment opportunities.

“There remains a scarcity of employment opportunities in this country today,” independent business analyst Mike Randazzo tells Mobile Marketing Watch on Thursday. “And until unemployment drops precipitously, we’re going to see an expanded role for social media in the job hunt arena.”

According to Randazzo, beyond the lack of job openings around the country, another barrier to employment is a lack of knowledge when it comes to the opportunities that are available.

To that end, TweetMyJobs is looking to capitalize on the social media revolution by connecting potential employees with potential job opportunities via social media referrals.

Two U.S. cities, Atlanta and Newark, N.J., have launched local affiliate sites… When TweetMyJobs locates a match, it identifies potential employees via text message, Twitter or email, depending on an individual’s preference. Employers and job seekers pay nothing to use the platform.

“Jobs are a local issues,” Robin Richards, CEO of TweetMyJobs, tells Mashable, adding that local agencies, governments, and individuals from all around the country are expressing interest in the platform. “We know these open positions exist. We’re creating a platform for mayors to shed light that they exist.”

“Employers actually have a real challenge finding a steady stream of job applicants,” Newark Mayor Cory Booker adds. “This platform creates a really great connection between the supply and demand of jobs, it connects of the dots.”

Do you think social media can help curb America’s unemployment troubles?