Kentico Software, a web content and customer experience management provider, is out with a new report that digital marketers may want to check out.
The company has just unveiled the findings from a survey of American web users. The data suggests marketers “will have more resolution-minded customers to cater to.”
Get the picture? Plenty of active online consumer targets looking for everything from fitness equipment to healthy recipes and financial planning information.
According to the survey, 31% of web users were planning to make resolutions for the New Year. Of this bunch, a third intend to search online for products or services that can help them achieve their New Year’s goals, and 38% will look for sites or apps that can help them track their progress in achieving their goals. 26% will look for blogs and other sites for helpful information.
When asked about the areas in which they hope to improve themselves, “resolution-minded survey participants” listed the following:
Fitness – 65%
Healthy eating – 57%
Relationships – 28%
Professional – 19%
Volunteer work / helping others – 15%
Smoking, alcohol or other addictions – 12%
Education – 11%
Bad computer or cell phone habits – 1%
“Marketing to the resolution-minded can be done any number of ways,” Kentico CEO Petr Palas says. “Show how your products and services can be used to help people improve their lives—whether it’s at home, at work, on their bodies, or their minds, for themselves or for others. Content marketing, social media, and creative discounting are just some of the tools that can be used to educate and motivate.”
