Why Mobile Marketing Now Matters in the Arab World

Why Mobile Marketing Now Matters in the Arab WorldAccording to a new report from Saudi marketing and communications company OTS, mobile marketing’s reach and impact cannot and should not be underestimated across the Arab world today.

As the number of mobile phone owners approaches the 400 million mark, businesses and entrepreneurs with interests in the Middle East are wise to incorporate some aspect of mobile into their marketing efforts, the company says.

Not only is mobile penetration more pronounced today than ever, a growing number of mobile users are willing to accept and receive marketing communications from businesses they know and trust.

To learn more, check out the infographic below.