Ecommerce is still on the rise—no shocker there, but it’s important to note that even with increased web traffic and sales, physical stores are still more profitable than the online stores for almost every major retailer.
When it comes to crafting online advertising, this is something that marketers must keep in mind. All marketing should work hand in hand, not against one another.
Last year, studies show that the overwhelming majority of consumers looked for retailers, restaurants, and businesses online before looking on any other channel—even if they did not intend to make the ultimate purchase online. This means that webpages need to have just as much information about the real-world business (location, phone number, etc.), as it does about the online realm of the business. Consequently, it’s vital to remember that local digital marketing is just as important for major retailers (and all retailers), as national digital marketing is. Consumers want to know where their local Best Buy is, not just that they can order something online.
Luckily, Best Buy leads the pack when it comes to digital marketing, followed closely by PetSmart, Office Depot, Walgreens, and Gander Mountain. On the losing end of the scale, reports Retail Info Systems News, are Samuels Jewelers comes in dead last, preceded by Tiffany & Co., La-Z-Boy, Journeys, and ProSource.