Who’s Leading Mobile Advertising Initiatives for the North American Market?

Who's Leading Mobile Advertising Initiatives for the North American MarketFrost & Sullivan is out with a new report that recognizes AdTheorent with the 2015 North America Frost & Sullivan Award for “Customer Value Leadership.”

Based on its recent analysis of the mobile advertising market, researchers at Frost & Sullivan say that AdTheorent has emerged as a leading provider of data-driven predictive solutions for mobile advertising.

Frost & Sullivan’s Best Practices Research Report is available now for download.

So why the top honors for AdTheorent? Here’s what the Frost & Sullivan crew has to say:

AdTheorent’s machine-learning technology, the Real Time Learning Machine (RTLM), combines millions of data attributes into precise and accurate adaptive models for the purpose of identifying optimal audiences.

“AdTheorent has positioned itself as a company delivering superior results by analyzing all data flowing in real time, and by knowing the customer beyond the demographics or other isolated and disconnected data points,” said Frost & Sullivan Industry Director, Vikrant Gandhi. “Its full-service approach, including creative, strategy, analytics and services, provides customers with higher value than just standalone programmatic solutions.”