Mongoose Metrics, a call-tracking and analytics provider, today published the first in a series of whitepapers detailing emerging trends and prediction for mobile marketing over the next five years and beyond.
Dubbed “Mobile Marketing for Business – Part One – An Overview,” the new whitepaper does an excellent job at detailing the fundamentals of mobile marketing, current industry statistics, examples of “what’s working now,” current drawbacks and future predictions for the industry as a whole.
The whitepaper details stats such as that mobile devices will surpass desktop Web browsing within five to ten years, citing the International Telecommunications Union (ITU) who states cell phone use is far higher than Internet use. At the end of 2009, for example, there were 4.6 billion cell phone subscriptions worldwide (76 percent of the world’s 6.8 billion people) while only 26 percent of the world’s population uses the Internet.
Despite current device and other limitations, the whitepaper details how brands are engaging consumers via mobile devices, what drawback they’re currently experiencing and several success stories of brands who are well ahead of the curve and are already reaping the benefits. “When you understand widespread mobile device usage combined with consumers’ insatiable need and growing comfort with brand interactions, you have powerful data to inspire action.”
“If you don’t start understanding mobile marketing now – ahead of the curve – you might lose out on the biggest opportunity since the invention of online marketing,” says Mongoose Metrics chief executive Bradley E. Reynolds.