The team at WhitePages has just shared details with MMW regarding the arrival of WhitePages PRO’s Phone Lite, a resource aimed at helping businesses comply with the regulations outlined in the Telephone Consumer Protection Act (TCPA).
Last week, MMW hosted a webinar with a number of mobile industry leaders, legal experts, and executives who shared their counsel ahead of tomorrow’s implmentation of the regulations government mobile marketing,
As of October 16th, the TCPA – created by the Federal Communications Commission (FCC) – will formally update the rules and regulations regarding marketing phone calls, giving individuals the right to file lawsuits and collect damages for receiving unsolicited telemarketing calls, faxes, prerecorded or autodialed calls.
Businesses across multiple industries can protect themselves from negative consequences and expensive fines for violations by utilizing WhitePages PRO’s Phone Lite, which was built on PRO’s recently released new API, to identify and validate customers in their contact databases, further enriching their records with this crucial customer intelligence.
“Even unintentional calling mistakes can be high profile, costly, and reputation damaging for businesses, making it imperative that companies understand and adhere to new guidelines,” explains Barry Chu, Director of Product Management for WhitePages PRO. “By understanding the customers on your call list, marketers can avoid the fate suffered by corporations such as Google, Jiffy Lube, and Papa John’s, all of whom were recently hit with multi-million dollar settlements for failing to comply with TCPA regulations.”
The new TCPA rules will require businesses to obtain prior unambiguous, written consent from consumers in order to use auto-dialers to call wireless phone numbers.
“Phone Lite provides access to the industry’s most comprehensive database of consumer contact information, enabling businesses to immediately identify phone number details on sales lists, including phone type (landline, cell, non-fixed VOIP), helping to ensure that businesses are not calling restricted numbers,” the team at WhitePages said Tuesday.