First Look: Pandora White Paper Reveals the Power of Unforgettable Experiences
This week, MMW was privy to an exclusive first look at a new white-paper from Pandora that explores the importance…
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Marketing Mythology: The Dumb and Dumber Ideas Digital Marketers Should Dump
In a just published white paper, Conversant Chief Marketing Officer Scott Eagle has debunked seven myths he believes prevent retail…
Sprint Slapped with Massive FCC Fine for Do-Not-Call Violations
Things are likely so quiet at Sprint today that you can probably hear a pin drop. This week, Sprint Corp….
mobileStorm Publishes New Whitepaper on Mobile Marketing Compliance
In October 2013, the Federal Communications Commission (FCC) began enforcing a strict new set of rules governing marketing calls and…
Understanding Social Media Best Practices for Publicly Held Companies
Late last month, in a publicly stated effort to assist investor relations officers in their use of social media as…
mobileStorm Publishes a New Guide to SMS Short Code Management
This week, mobileStorm – a 15-year veteran provider of mobile and email marketing services and technology – published its newest…
Juniper Makes Bold Prediction for Mobile Smart Wearable Devices
Juniper Research is out with a new report that serves up a bold prediction for the future of the mobile…
White Paper Points to Mobile Advertising’s Promising Future in Africa
Mobile advertising is set for a bright future across Africa. That’s the resounding message presented Tuesday in a new White…
Juniper: Smartphone and Tablet Game Downloads to Triple
On Thursday, Juniper Research published new data indicating that there will be 64.1 billion games downloaded onto smartphones and tablet…
Mobile Reaches ‘Critical Mass’ Around the World… What’s Next?
As our friends at Nielsen put it succinctly this week, mobile phones have reached a critical mass around the world….