Which Social Media Platform is Capturing the Most Upscale Advertising?

When it comes to the world of social media ad buying, many major brands invest in paid advertisements, but even more are engaging their customers with the creative content that they post on social sites such as Facebook or Twitter. The reasons for this are many, but two of the most pertinent are how casual …   Read More

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Which Social Media Platform is Capturing the Most Upscale AdvertisingWhen it comes to the world of social media ad buying, many major brands invest in paid advertisements, but even more are engaging their customers with the creative content that they post on social sites such as Facebook or Twitter.

The reasons for this are many, but two of the most pertinent are how casual most social sites are and the demographics of users.

Consequently, some social platforms struggle more than others to capture major national or global brand advertisers, but Instagram is not one of them. According to recent reports, it seems as if many advertisers view Instagram along similar lines of an upscale magazine or a well-respected newspaper.

This recognition is capturing the attention of ad buyers the likes of Pepsi, Mercedes-Benes, and Cadbury. For this reason Instagram has revised their offerings for advertisers to ensure that 2015 is the year that there major brand advertising really takes off.

According to the latest industry projections to which MMW has been privy, Instagram may soon command the highest asking price for ads across all of social media – and advertisers, seeing exceedingly impressive ROI, are more than happy to pay what’s asked.

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2 comments

  1. sonal_s88

    Advertisers have to use social media networks like instagram, facebook, twitter, youtube etc. to reach large audience who are spending considerable time on social media networks. Also, Influencers are on much demand by advertisers these days due to their reach and cost. Using right right influencers along with right content results in maximum visibility.

    Thankfully, Influencer Marketing platforms like Fromote & izea are helping brands to find and engage influencers to promote their brands on social media. Brands get targeted reach and influencers make money from their postings!

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