The new JD Power consumer satisfaction survey is out and a familiar name sits atop the list of most satisfying smartphones.
For the ninth consecutive study, Apple ranks highest among manufacturers of smartphones in customer satisfaction.
Apple achieved a score of 855 [out of a possible 1000 points] and performs particularly well in terms of the iPhone’s physical design and ease of operation.
Smartphone satisfaction is measured in this survey by such key factors as performance, physical design, features, and ease of operation.
Trailing directly behind Apple are Nokia, Samsung, and Motorola, each of which scored 793, 792 and 790, respectively.
“As the capabilities of wireless phones and their applications continue to expand, and as customers grow more reliant on their device, handset manufacturers have an opportunity to further shape the customer experience and impact satisfaction with better integration of services and more communication options, such as video chat,” says Kirk Parsons, senior director of telecommunications services at J.D. Power and Associates.
“It is important, however, that manufacturers meet the expectations of those customers who take advantage of such offers by ensuring the features are intuitive and, ultimately, rewarding to them,” Parsons adds. “Providing an easy-to-use, yet powerful operating system with the ability to customize applications to suit individual needs is essential to providing a high-quality and rewarding wireless experience.”
