Which Smartphone Apps Lead The Pack on Mobile Shopping?

Some days it feels as though there are more mobile shopping apps than there are mobile shoppers. Yet, despite the enormous competition in the mobile landscape today, there are clear winners and losers in the space. This week, Nielsen is taking a look at the biggest winners in mobile shopping apps. As smartphones became the …   Read More

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Some days it feels as though there are more mobile shopping apps than there are mobile shoppers. Yet, despite the enormous competition in the mobile landscape today, there are clear winners and losers in the space.

This week, Nielsen is taking a look at the biggest winners in mobile shopping apps.

As smartphones became the majority in the U.S. in 2012, nearly half of American smartphone owners (47%) used shopping apps in June 2012, according to Nielsen. Overall, 45 million smartphone owners used apps in the Shopping/Commerce category, accessing shopping apps 17 times on average during June 2012.

In June, the eBay and Amazon apps topped the list, attracting 13 million and 12 million unique users.

“Retailers are finding that consumers are willing to use smartphone apps to enhance their shopping experience, and this data shows usage of shopping apps is growing,” said Don Kellogg, Director of Telecom Insights at Nielsen.

To review Nielsen’s full report on the top mobile shopping apps in town, click here.

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5 comments

  1. Oracle Advertising

    Interesting article

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  3. Mobile application

    Mobile applications are creating a nice revenue for renowned businesses but there are number of applications that are unknown to the users and not generating business for the firms.
    you have made an interesting study as the average time spent on shopkick app is really amazing (more than 3 hours).

  4. Matt Shields

    Interesting study… @Preston the Walgreens app as well as the Target app are what we are starting to see more and more commonly. Retailers actually providing value in their own applications rather then being combined into a 3rd party application… Walgreens has done a good job in the last year or so in listening to what their customers are asking for…
    If I remember correctly the main drivers behind the Walgreens app were their prescription fulfillment service and also offering specials on their own branded product… It's just much easier for people.

  5. Preston Smithson

    Walgreen at #6? That's surprising.

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