Some days it feels as though there are more mobile shopping apps than there are mobile shoppers. Yet, despite the enormous competition in the mobile landscape today, there are clear winners and losers in the space.
This week, Nielsen is taking a look at the biggest winners in mobile shopping apps.
As smartphones became the majority in the U.S. in 2012, nearly half of American smartphone owners (47%) used shopping apps in June 2012, according to Nielsen. Overall, 45 million smartphone owners used apps in the Shopping/Commerce category, accessing shopping apps 17 times on average during June 2012.
In June, the eBay and Amazon apps topped the list, attracting 13 million and 12 million unique users.
“Retailers are finding that consumers are willing to use smartphone apps to enhance their shopping experience, and this data shows usage of shopping apps is growing,” said Don Kellogg, Director of Telecom Insights at Nielsen.
To review Nielsen’s full report on the top mobile shopping apps in town, click here.