Perhaps the only thing that plunged lower than the Dow Jones Industrial Average today is the IQ of anyone who read the Air2Wweb announcement of an amazing new feature called “Contact Capture.”
After reading through the grand build up for what I was hoping would be a worthwhile culmination of a truly significant advancement, I finally learned that “Contact Capture allows brands to include a mobile marketing call-to-action in its communications that directs customers to respond to the message by texting in a keyword to a shared short code.”
No, I’m not kidding. And, frankly, I’m biting my tongue from going on a veritable rampage about how Air2Web even has the audacity to make their “announcement” sound like something worth announcing.
Correct me if I’m wrong, but isn’t Air2web supposed to be a major league aggregator that has a powerful mobile marketing platform? Yet, it’s already the 3rd quarter of 2008 and they just launched text-in to a keyword? Where have they been?
I can’t help but wonder when Air2Wweb will implement a new feature called Text to STOP, which allows a subscriber to simply reply STOP to any messages and they are magically removed from receiving future SMS messages.