ProMediaAuthority, a business based in San Diego, California, has just released information on “the importance of social media for business.”
While it’s no secret that social media is, indeed, very important many businesses, social media is still seen as little more than hype by many others.
But the new report looks to clear up any doubt as to the true value of social media for marketing purposes.
Andrew Stangl, from ProMediaAuthority, says, “The benefits of using social media for businesses are very clear. Not only have the benefits been proven, but not using social media may actually harm a business. Since the search engines place such a high trust factor on social media sites, it is important to include these in any online marketing campaign.”
Social media is a way to give a company some personality, because it allows for direct one-to-one interaction. Additionally, it is an opportunity for group conversations. Furthermore, it offers an opportunity to advertise products or services and have them seen by millions of people. News, events, competitions and promotions can all be shared rapidly, thereby increasing overall brand awareness.
“As soon as a business becomes involved in social media, they will start to build their brand awareness among their customers,” adds Stangl. “Brand awareness is one of the most important components and results of good marketing. Not just that, but social media also allows a brand to be legitimized. People frequently check out a social media page before they decide whether or not to approach a particular business.”