What’s the Key to Virtual Reality Success in China? Content, Immersiveness, and — Hopefully — No Motion Sickness

Recent information compiled by eMarketer suggests that China’s internet aficionados are looking forward to virtual reality (VR), but have some concerns. Interestingly, cost is the least of those concerns. “Seven in 10 internet users surveyed by HTC claim that they would need to be assured...

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woman-1418846_960_720Recent information compiled by eMarketer suggests that China’s internet aficionados are looking forward to virtual reality (VR), but have some concerns.

Interestingly, cost is the least of those concerns.

“Seven in 10 internet users surveyed by HTC claim that they would need to be assured that a VR device wouldn’t cause dizziness or motion sickness before making a purchase, a concern shared by more than any other in the survey,” reports eMarketer. “Two-thirds (66 percent) said it was important to have an abundance of VR content before they would be willing to make a buy, and another 65 percent said the VR device and experience must be immersive.”

The cost-conscious contingent? A mere 39 percent said “a reasonable price was important to a potential future VR purchase.”

China’s rapidly growing middle class has money to spend on VR, and a report by China Youth Daily concludes that internet users in China, whatever their wariness, are certainly interested in VR.

Data shows that about 80 percent of those surveyed do seek out VR or augmented reality products to take them for a spin.

According to iResearch Consulting Group, the Chinese VR market is set to boom in coming years. The current one million mobile-enabled VR devices could mushroom to more than 3.2 million in 2017.

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